San Ramon, California (EastBayDaily) — Greeting Card Universe, the world’s largest greeting card store, announces robust and growing sales of 66% year over year of Chinese New Year cards for 2012 to herald in the most auspicious of the Chinese zodiac, the year of the Dragon, celebrated this year on January 23rd. Boasting over 520,000 original card designs, Greeting Card Universe has quickly become the online destination for shoppers seeking the perfect card for both traditional and uncommon holidays and events.
Topping 1,800 Chinese New Year design choices, Greeting Card Universe’s collection reflects designs and styles created by their worldwide community of over 4,800 artists. Hard to find niche cards are gaining popularity like Happy Birthday on Chinese New Year, Baby’s 1st Chinese New Year as well as customizable Chinese New Year photo cards. And no friend, family member or acquaintance is forgotten at Greeting Card Universe with cards for a wide variety of relationships like the common mom and dad to the not so common work wife, mentor, neighbor and secret pal to name just a few.
“Sales of Chinese New Year cards have been growing steadily since early November of 2011 and are still going strong,” states Mindy Rosso Gaemi, Community Manager at Greeting Card Universe. She continues, “To date we are already seeing a year over year growth of 66% in number of orders and 72% in revenue. A real coup particularly considering the deep discounts we’ve been offering and the selling season isn’t even over yet.”
Strong sales numbers for this collection of cards is the most recent feather in Greeting Card Universe’s cap as they strive to not only bring traditional paper cards back into vogue, but to offer shoppers the ultimate in selection and personalization by providing high quality, customizable, uncommon and hard to find greeting cards, providing a thoughtful and appreciated alternative to today’s electronic cards.
Greeting Card Universe, true to its tagline, “any card imaginable” is also known for custom greeting cards. Offering a full degree of customization at Greeting Card Universe, shoppers have a community of creative artists right at their finger tips. Cards designs can be further customized by the original artist at no extra charge and typically within 48 hours. All orders ship out the next day and can be mailed back to the shopper or directly to the recipient.
Chinese New Year is the biggest holiday and celebration in China. It is considered to be the ideal time of year to send good luck tokens and well wishes for the year to come. The sending of cards, money, and other gifts is traditional this time of year. Greeting Card Universe sought to capture the spirit of this festive and important occasion with original designs and judging by their sales they appear to be spot on.
“We reap the benefits of year-round sales of birthday greeting cards and as is expected we experience typical dips due to seasonal sales in between the big card giving holidays. However this year Chinese New Year falling in January has kept us on our toes and we’ve enjoyed a smoother sales trend with a less dramatic lull after Christmas and impeding Valentine’s Day card sales because of it,” concludes Rosso Gaemi.
About Greeting Card Universe Greeting Card Universe (http://www.greetingcarduniverse.com) is a division of BigDates Solutions, a private company that provides consumers with unique, personalized services for any holiday or occasion. Greeting Card Universe is the world's largest paper greeting card store, offering an unlimited selection of customizable greeting cards, invitations, and note cards. BigDates Solutions is the leading provider of Online Reminder Service Solutions, powering gift-reminder services, including 1800Flowers.com and FTD.com. The company is also the owner of Birthday Calendar, a Facebook application with over 43 million installs.