IMP Advertising, San Ramon’s Premier Internet Advertising, Online and Social Media Marketing Company Breaks Down Google’s New Search Engine Optimization (SEO) Tools.

San Ramon, California (EastBayDaily) — Information about San Ramon internet advertising, online and social media marketing company in Contra Costa County. Innovative Media Planners of San Ramon, California specializes in internet marketing and advertising services including web design, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC), social media marketing (Facebook, Google plus, Twitter), reputation monitoring and management, email campaigns, website analysis (keywords, key phrases, keyword density), banner and impression based marketing and retargeting, mobile marketing and more.

Any company looking for internet marketing or online advertising advice should contact an experienced San Ramon internet marketing company. IMP’s goal is to generate revenue for businesses via creative, yet practical marketing strategies. Innovative Media Planners of San Ramon offers a free website analysis to all potential clients.

San Ramon’s premier online and social media marketing company provides SEO tips to help with Google’s new evolution. As many already know, Google just posted a new resource on its developer blog intended to help startups with the basics of search engine optimization (SEO).

Google dominates the search-engine space in the U.S. with 70 percent market share, so optimizing your site to land a good ranking in Google search results is vital. And where better to learn how to improve your Google ranking than from the source?

The tips range from simple, such as setting up a Google Webmaster Tools account and verifying your site ownership so that Google can inform you of any problems accessing your site, to the less obvious, such as doing a domain background check to ensure that whoever owned your domain before didn’t taint your web address with spammy content, scams, or even malware. San Ramon SEO experts at Innovative Media Planners reviewed Google’s suggestions and provided a few more.

While San Ramon SEO specialists at IMP Advertising agree that running a background check on a domain is a good idea, the online marketing company advises that startups should also do test searches for their brand and to check for close variants: “Look at what Google auto-suggests, as this can often take clicks away from your site in the early days.”

And although Google is the industry leader, don’t forget Bing. Bing also offers webmaster tools, so make sure you take the time to validate your site there as well.

Google also suggests to keep page content focused on one topic. Google says that every single page on your site should have a unique topic, unique title, unique meta description (non-visible text that states what a page is about), relevant keywords in the web address, and good descriptive text in every link on the page.

According to Google, a high degree of uniqueness will result in a better user experience on your site, which is true, but it also helps Google’s search engine clarify when to return a page on your site in response to a query.

As far as site speed is concerned, you can’t ever have enough. Google cites an Akamai study saying that two seconds is the customer acceptability threshold for e-commerce sites, but that “Google aims for under a half-second.”

As a startup, invest in solid hosting, as downtime not only affects SEO but also potential coverage. If you get some exposure, customers or investors could visit a site that is dead on arrival which is never a good thing, says this San Ramon SEO company.

As far as social media marketing is concerned, Google counsels restraint, suggesting startups “create an identity on key sites,” as opposed to every site, and “focus your energy where your audience hangs out.” (Could that “hang out” phrase be code for Google+, which includes Google Hangouts for video conferencing?)

Finally, Google cautions on shady or black-hat SEO schemes. Buying links and participating in link exchanges are danger signals to Google’s ranking algorithms, and this could negatively impact your standing in search results.

For more up to the minute internet advertising, online and social media marketing tips visit San Ramon’s SEO experts Innovative Media Planners website.

Innovative Media Planners 925-399-8110 San Ramon, CA Follow us on Twitter @IMPAdvertising


R Brown
Innovative Media Planners