San Ramon, California (EastBayDaily) — Greeting Card Universe, the world’s largest greeting card store, announces increased sales of Thanksgiving holiday cards for non-traditional family members and unique relationships. The growth reflects not only the demand for cards of such unique relationships but also reinforces the obvious that consumers will flock online to locate hard to find products not readily available at local brick and mortar retailers.
Greeting Card Universe offers holiday cards for a wide variety of today’s not so traditional relationships like Ex-Wife, Estranged Father, Foster Son, Birth Mom, Step Cousin, Like a Grandfather to Me, Both my Dads, as well as cards to share in remembrance of a loved one that has passed and for deployed Military service personnel and many outside of the family circle like dentist, pet sitter, mail carrier, bus driver, secret pal and much more.
Thanksgiving is an ideal time for friends and family to gather ‘round. To bask in the warmth and company of parents, grandparents, children, cousins and more. Thanksgiving is as much about relationships and togetherness as it is about the most important guest, the turkey. While the day and meal itself may be comprised of the traditional and expected like football, turkey, and pumpkin pie, the guest list may not.
There is no longer anything typical about the typical American family. Today’s American families are a virtual cornucopia of non-traditional relationships which are quickly becoming the norm.
According to data released by the Census Bureau and analyzed by the Brookings Institution, only 20% of the households are traditional families–married couples with children– down from 43 percent in 1950. Today, the definition of family embraces many different configurations, including, but not limited to: step-parents, single parent households, adoptive parents, same sex marriages with and without kids, foster parents, grandparents or aunts and uncles caring for children, and adult children living with and caring for their parents.
Whether joining at the same table or miles away, Thanksgiving is an appreciated time to reconnect and send warm wishes, blessings and thanks. “Sending a special paper greeting card is a traditional and timeless way to share holiday greetings and is not just reserved for the Christmas holiday”, states Mindy Rosso, Community Manager at Greeting Card Universe. “Greeting Card Universe has cards for just about every occasion, holiday and relationship you can imagine thus our tag line, any card imaginable. We are witnessing card sales in these niche categories steadily increase year over year in the range of 30%.”
“For example, our collection of patriotic themed Thanksgiving and Christmas cards to send to military servicemen and women who are far from home on duty during the holidays has proven to be very popular this season”, shares Rosso. “Maybe next year these servicemen and women will join their families at the Thanksgiving table. Now that’s something to be thankful for.”
About Greeting Card Universe GreetingCardUniverse.com is a division of BigDates Solutions, a private company that provides consumers with unique, personalized services for any holiday or occasion, from Holiday photo cards to Sweetest Day cards, Greeting Card Universe is the world’s largest paper greeting card store, offering an unlimited selection of customizable paper cards, invitations, and note cards. BigDates Solutions is also the leading provider of Online Reminder Service Solutions, powering gift-reminder services, including 1800Flowers.com and FTD.com. The company is also in partnership with American Greetings for Birthday Calendar, a Facebook application with over 44 million installs.
Sanders + Godfrey PR
Sanders + Godfrey PR