Zao Noodle Bar Partners with PhaseNext Hospitality to Open in Non-Traditional Venues

San Ramon, California (EastBayDaily) — Zao Noodle Bar, currently pursuing expansion opportunities, announces its partnership with PhaseNext Hospitality to develop its brand in non-traditional venues.

PhaseNext Hospitality, a minority and woman-owned, multi-concept franchise operator, led by co-founder, President, and CEO, Rosalyn (Roz) Mallet, will seek opportunities for Zao’s expansion into non-traditional venues, including airports, military bases, train stations, and universities, as part of its franchise restaurant concept portfolio which currently includes Corner Bakery Café and Smashburger.

“We’re thrilled to be working with the team at PhaseNext Hospitality,” says Matthew Baizer, President and CEO of Noodle Bar, Inc., parent company of Zao Noodle Bar. “We believe that Zao is an attractive and well-positioned brand for the non-traditional marketplace. Roz brings a diverse industry and franchising background, and we’re excited to team with such an experienced partner.”

“In our search for an Asian concept for our portfolio, we were drawn to Zao’s quality, freshness, and differentiated menu offerings with authentic flavors from China, Thailand, and Vietnam,” says Roz Mallet, co-founder, President and CEO of PhaseNext Hospitality. “There is growing interest in Asian menus and flavors; we believe the healthy aspect of Zao’s offerings will be highly attractive in non-traditional venues.”

About Zao Noodle Bar Zao Noodle Bar (Noodle Bar, Inc.), founded in 1997 and headquartered in San Ramon, California, creates authentic, pan-Asian cuisine inspired by the bustling, aromatic street markets of Vietnam, Thailand, and China. The company owns and operates, and franchises, six full-service and fast-casual restaurants in California, Washington, and Oregon. Zao appeals to a broad range of guests and caters to dietary preferences with items that are cholesterol-free, gluten-free, vegan, low fat, and/or low calorie.

About PhaseNext Hospitality PhaseNext Hospitality, founded by Roz Mallet and Amy O’Neil, is a minority and woman-owned, multi-concept franchise operator headquartered in Dallas, Texas. The PhaseNext Hospitality restaurant portfolio includes Corner Bakery Café, Smashburger and Zao Noodle Bar.

PhaseNext Hospitality’s leadership team brings over 50 years of combined restaurant experience with an emphasis in hospitality, operations, franchising and non-traditional joint ventures. Roz Mallet, the Treasurer of the National Restaurant Association, has an impressive track record including positions such as President and Interim CEO of Caribou Coffee, Chief Operating Officer for la Madeleine Bakery/Cafe, Senior Vice President of Human Resources for Carlson Companies and Senior Vice President of Human Resources for TGI Friday’s.

Co-founder Amy O’Neil was Senior Vice President of Operations for Caribou Coffee. During her 15 years with the company she was an integral part of growing the business from 5 locations to 500.


Matthew Baizer
Zao Noodle Bar

Roz Mallet