2013 What’s Next Boomer Business Summit to Explore the Next Decade’s Major Longevity Economy Trends

Lafayette, California (EastBayDaily) — How will Baby Boomers reimagine life after 50 in the decade ahead? What health, lifestyle, career and housing trends are spurring new growth industries that will cater to their evolving needs and preferences? Which technologies are going to be increasingly important for capturing larger shares of the Boomer and senior markets? The nation’s top analysts, marketers, and journalists covering the Boomer and senior economy will convene to discuss and answer these questions at the 10th Annual What’s Next Boomer Business Summit on March 12, 2013 in Chicago. The Summit, taking place at the Hyatt Regency, has become a must-attend event for companies, brand managers, and entrepreneurs serving the American Boomer and senior markets.

“As we look to the future and predict who will really thrive instead of merely survive in the longevity economy, a few things become clear: companies whose products and services make Boomers’ lives easier, deliver exceptional customer experiences, and offer meaning within the context of their lifestyle and life stage will win,” said Dr. Mary Furlong, What’s Next executive producer and chief executive officer of Mary Furlong & Associates. “This Summit will equip business leaders with the tools and insight they need to achieve success in the highly lucrative and evolving longevity economy.”

Households headed by America’s 78 million Baby Boomers – people born between 1946 and 1964 – hold more than 80 percent of the country’s net worth and account for more than 70 percent of all financial assets.

Every year, What’s Next brings together the country’s leading Baby Boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the Boomer market, and this year is no different.

The 2013 event will feature sessions including:

Money, Retirement, and Grandparenting Tech trends in the Boomer and Senior Market Business Ecosystem of Caregiving Mobile Apps, Marketing, and the Future of E-Commerce Health and Wellness Trends The Future of Social Security The Future of Home Entrepreneurship and Life Reimagined.

The 2013 Summit sponsors include AARP, Caring.com, CareLinx, EmergencyLink, FaceTime Strategy, Link-age, Inc., Great Call, Inc., Innovate LTC, Lotsa Helping Hands, MetLife Mature Market Institute, Silverado Senior Living, SilverRide, Starkey Hearing Technologies, Vibrant Nation.com, and The Hartford.

Attendees can expect to gain insight into the latest Baby Boomer research, market strategies, and success stories and connect with thought leaders, brand managers and entrepreneurs who are shaping the Boomer market. During the Age Beat Luncheon, attendees will have the chance to interact with leading analysts, bloggers, authors and age beat reporters. Attendees will also have the opportunity to network with decision makers who get deals done.

“The speakers and sponsors confirmed for What’s Next have deep knowledge about the needs of the customer and authentic experience about how to design, build and scale a business in the longevity economy,” continued Furlong.

Speakers to date include:

Andy Cohen, founder and chief executive officer, Caring.com Scott Collins, president and chief executive officer, Link-age Amy Hilliard, founder and chief executive officer, The Comfort Cake Company Jody Holtzman, senior vice president, Thought Leadership, AARP Lily Lam, director, Visiting Nurse Service of New York Laurie Orlov, principal, Aging in Place Technology Watch Ilya Oshman, senior vice president, financial planning & analysis, Weight Watchers Madeline Pantalone, vice president, Business Development, Great Call, Inc. Jerry Ruzicka, chief executive officer, Starkey Hearing Technologies Gail Sheehy, bestselling author and journalist Sandy Timmermann, associate vice president and director, MetLife Mature Market Institute

For a full list of speakers, registration, and event updates, visit http://www.whatsnextsummit.com.

About What’s Next Boomer Business Summit The 10th Annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates. The Summit is affiliated with the American Society on Aging (ASA) Aging in America Conference, being held on March 12 – 16, 2013 in Chicago, IL.

About Mary Furlong & Associates Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the Baby Boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. In 2011, Furlong was honored as one of the top 100 Women of Influence by the Silicon Valley Business Journal. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in 2007.

More information is available at http://www.maryfurlong.com.


Michelle Bauer