Mountain View, California (EastBayDaily) — As of this week, Aarki’s mobile media buying platform is officially integrated with Google Analytics. This integration provides mobile application marketers and developers the ability to track multiple install campaigns in their Google Analytics dashboard. This integration demonstrates Aarki’s commitment to supporting all major install tracking and user measurement platforms.
Mobile application marketers and developers often have to juggle multiple partners and marketing channels to launch a single campaign. Data from these sources are rarely centralized, so it can be difficult to uniformly aggregate campaign statistics and optimize return on ad spend.
By tracking their Aarki iOS application install campaigns in Google Analytics, Aarki’s partners will have the ability to centralize and compare campaign data across vendors based on volume and quality. The dashboard will display metrics like number of users acquired from each campaign, session length, and revenue generated. This seamless integration of data empowers mobile app marketers and developers to make vendor and campaign decisions in a more consistent, data-driven manner.
As a 2014 OnMobile Top 100 company, Aarki is being widely recognized as a clear leader in mobile advertising. Aarki’s mobile buying platform takes a data-centric approach to app user acquisition through a strong focus on native and video creative. These innovative ad units spike engagement and drive high quality of users .
“The Google Analytics dashboard delivers metrics on both the quality of users acquired and the volume. This is a recognition that customer goals differ and Aarki strives to provide the right data for each stage in the application lifecycle,” remarked Sid Bhatt, CEO of Aarki. “What makes this integration revolutionary is the centralization of these metrics. In effect, in partnership with Google, we are reinforcing industry standards by leveling the analytics playing field for marketers and app developers.”
About Aarki Aarki is transforming mobile monetization with joyful creative. We offer the industry's leading creative optimization and media buying suite for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.