ActionCOACH Chooses Soffront CRM and Marketing Software for Business Coaches

Fremont, California (EastBayDaily) — Soffront Software Inc., the CRM software leader, today announced that ActionCOACH has selected Soffront to be the official CRM solution partner for its franchises.

With 20 plus years in the business coaching industry, ActionCOACH is the world’s number one business and executive coaching firm and has coached more than 100,000 businesses in 57 countries. Soffront is an established leader in the CRM market, offering award-winning Small Business and Enterprise CRM and Marketing suites for over 22 years.

Soffront has customized their CRM and Marketing solution for ActionCOACH franchises and business coaches. Brad Sugars, chairman and founder of ActionCOACH said, “We chose Soffront after doing research for one full year. It’s a full, in-depth CRM solution that is stronger at the enterprise level than Infusionsoft. Soffront has already integrated our sales processes, 5-ways to profit calculator, coaching systems and all the different marketing pieces into their CRM.”

Using this unique solution, ActionCOACH franchises and coaches are able to:     Monitor clients' progress using conversion and productivity reports.     Increase conversion by setting and monitoring goals.     Guide clients to success by setting up a client's sales process.     Automate communication by sharing documents with clients.     Automate lead nurturing with email and social marketing.

Soffront CRM is currently being used by hundreds of ActionCOACH franchises.

According to Nagui Bihelek, an ActionCOACH from Alberta Canada, “To have email campaigns integrated in the same CRM is extremely beneficial. Our marketing manager regularly shoots out campaigns, and the sales team can see which emails were opened, bounced, etc., so that they can follow up and act on these. Everything is tracked in one place. This is awesome.”

Brad Flynn, an ActionCOACH from Brisbane Australia said, “Soffront has been fantastic. If you are looking for a high quality CRM and marketing system that’s easy to use, I wouldn’t hesitate to recommend Soffront”.

“We are honored to be the only CRM partner for ActionCOACH. We have tailored our CRM for ActionCOACH to help them generate, nurture, and convert leads; automate operations and improve client communication and retention,” said Manu Das, president and founder of Soffront.

About Soffront Software, Inc.

For over 22 years, Soffront has provided CRM solutions to thousands of small-to-medium and large enterprise companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings due to drag-and drop customization and the elimination of add-ons. All-in-one Soffront CRM provides three times the functionality at half of the cost of other CRM solutions. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, email marketing (at) soffront (dot) com or visit

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Alison Golan