Actsoft Improves Productivity Threefold with Soffront CRM

Fremont, California (EastBayDaily) — Soffront Software, Inc., the SMB and enterprise CRM leader, today announced that Actsoft, Inc., a leading developer of GPS based mobile applications has improved productivity threefold using Soffront CRM. Actsoft uses Soffront’s Sales Force Automation, Customer Service, Customer Portal, and Outlook Integration modules.

Actsoft selected Soffront CRM after evaluating several CRM vendors. According to Scotty Hall, Director of Customer Care at Actsoft, “We were founded in 1996 and have been growing ever since. We needed a CRM application that would grow with us. Furthermore, we needed an application that wouldn’t take up a lot of development time or resources. After reviewing several dozen applications, we chose Soffront due to its ease of implementation and user friendly capabilities.”

“Soffront has allowed us to completely reshape how we support our customers and provide the best service. We have access to more data than we ever had before and can get it instantly without waiting for programmers to create special queries and reports. With email alerts, we can communicate to our internal and external customers automatically. Our customer service agents now can be more proactive and consistent with their communication to our customers,” continued Scotty.

Scotty went on to say that Actsoft is seeing significant increases in productivity with Soffront. “Our productivity has doubled and in some areas has tripled in the past couple of years due to the reporting features and different dashboard views. Our employees can now see what they are doing and how they compare to their fellow team mates.”

With Soffront’s flexibility, ease-of-use, and best practices, Actsoft has built an award-winning support organization. According to Addison Largent, Customer Care Analyst at Actsoft, “Soffront is keeping up with the changing dynamics of the CRM industry and incorporating it within their application. It is a big plus for us because we don’t have to worry about researching the latest trends and can focus on making our business even more successful. Due to our ability to better manage and facilitate customer care, Actsoft was awarded the Frost and Sullivan 2009 Customer Service Excellence Award.”

About Soffront Software, Inc. For over twenty years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and-drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, email marketing (at) soffront (dot) com or visit

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Soffront Software, Inc. contact: Sudipto Ghosh 510-413-9000 ext. 134 sudiptog (at) soffront (dot) com


Sudipto Ghosh
Soffront Software, Inc.

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