Adtech Industry Leader Expands Executive Team to Support its Aggressive Growth

Mountain View, California (EastBayDaily) — Aarki, a leader in video and content-based mobile advertising, today announced significant expansions to its executive team in an effort to further build its client base in key industry verticals. Specifically, Aarki has appointed Dea Lawrence as senior vice president of national sales and Raj Misra as vice president of marketing.

Leading agencies and brands especially in retail, automotive, and entertainment industries are showing strong interest in Aarki Encore, the company’s flagship platform, Aarki expects this interest to grow further resulting in strong revenue opportunities in the year ahead. As brands continue to allocate higher percentages of their media budgets to programmatic video and content-based mobile advertising, we are investing in our executive bench.

Explosive year-over-year growth is an Aarki mainstay and with the help of the expanded executive leadership, the company intends to become the mobile ad creative and media buying platform of choice for brands, agencies, and premium publishers.

Sid Bhatt, CEO and co-founder of Aarki, said: “Our rapid growth has consistently exceeded that of the mobile advertising industry as a whole. Retail, auto and entertainment are pioneers in mobile advertising: allocating robust budgets, investing in advertising technology, and experimenting with mobile creative. With Dea and Raj joining the Aarki executive team, we are able to scale our ability to provide brands with the joyful creative and optimal performance. ”

About Dea Lawrence Dea Lawrence is a dynamic digital sales leader with significant experience in adtech, ad serving, video advertising, and publisher direct sales across video, mobile, tablet and desktop. In the past, she has delivered substantial revenue growth at TubeMogul, PointRoll, AT&T, and Variety. As the new senior vice president of national sales, Dea is responsible for accelerating Aarki’s revenue growth in the United States.

About Raj Misra Raj Misra brings more than 15 years of B2B experience marketing cloud-based solutions to businesses of all sizes. With a strong track record of delivering brand and product growth, he is a visionary leader who has a strong reputation for building high performing teams. His leadership has left a lasting mark on companies like Wunderman, Microsoft, NPD, and United Technologies. As the vice president of marketing, Raj is responsible for all of Aarki’s global marketing efforts.

About Aarki Aarki is transforming mobile monetization with joyful creative. We offer the industry’s leading creative optimization and media buying platform for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit or follow us on Twitter:@aarkimobile.


Raj Misra

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