Aerospike Leads DataWeek Panel of Enterprise IT Executives in Discussing the Demands of Real-Time Analytics with Big Data

Mountain View, California (EastBayDaily) — Unprecedented volumes of structured and unstructured data are being generated at high velocity via new consumer channels and touch-points. Now innovative enterprises are capitalizing on this information to personalize their interactions with consumers in real time. At the DataWeek 2012 conference, Aerospike (formerly Citrusleaf) will lead a panel of IT executives from three of these enterprises, who will share their best practices for implementing real-time big data management and analytics to enable immediate Web-scale interactions with consumers. The panel is one of three sessions Aerospike will present at DataWeek, which runs September 24-27, 2012, at the SPUR Urban Center in San Francisco, CA.

Rules Vs. Reality: The Roles of Big Data, September 25

In a plenary session, Aerospike CEO Bruce Fram will discuss how no one database can address the new generation of consumer-facing applications where the value lies in real-time responses based on the reality of what users are doing now. Instead these applications are best served by a combined use of NoSQL, Hadoop, SQL, and data analytic platforms.

When: Tuesday, September 25, 1:00 p.m. Where: SPUR Urban Center, 2nd Floor, Main Hall

Enterprise IT Panel: Real-Time Big Data Analytics, September 26

Russell Sullivan, Aerospike principal engineer, will be joined by Michael Yudin, adMarketplace CTO; Alex Hooshmand, BlueKai chief strategy officer and senior vice president of operations; and Andrei Dunca, LiveRail CTO. Together, they will discuss how personalized online consumer interactions require businesses to reliably receive a query, analyze data, and respond in 100 milliseconds or less—even as they process hundreds of thousands of transactions per second (TPS). They also will review how they have implemented the Aerospike real-time database and key-value store in combination with Hadoop, SQL, and analytic platforms to gain immediate, actionable insights that were unavailable using those three technologies alone.

When: Wednesday, September 26, 3:00 p.m. Where: SPUR Urban Center, 4th Floor, Room 1

Integrating Aerospike and Real-Time Bidding, September 26

Brian Bulkowski, Aerospike founder and CTO, will lead a workshop demonstrating how the Aerospike real-time NoSQL database and key-value store can integrate easily with real-time bidding engines like OpenX to respond with actionable insights in milliseconds. The session also will provide an overview of how the Aerospike database is architected with flash-optimized hardware to deliver predictable performance of 250k TPS per node, sub-millisecond query responses, and 100% uptime—while managing terabytes of data and billions of objects.

When: Wednesday, September 26, 4:00 p.m. Where: SPUR Urban Center, 4th Floor, Room 1

About DataWeek

DataWeek, the latest event from the organizers of TechWeek and Data 2.0 Summit, will put a spotlight on data innovation across multiple disciplines, including advertising, social media, health care, the OpenGov movement, and personal data management. The four-day conference and labs will feature more than 200 speakers, and over 1,000 participating companies. The event is being hosted September 24-27, 2012 at the SPUR Center in downtown San Francisco. For more information, visit

About Aerospike

Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony’s So-net, and The Trade Desk. For more information, visit

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.


Blake Ross