Allen Press Improves Efficiency and Sales ROI with Soffront CRM

Fremont, California (EastBayDaily) — Soffront Software, Inc., the mid-market CRM application leader, today announced that Allen Press, Inc., a printing and publishing company, has improved company-wide efficiency and sales ROI using Soffront CRM. Allen Press provides the most comprehensive offering of integrated services for scholarly journal and special interest publication production. Allen Press uses Soffront’s Sales Force Automation, Customer Service, Helpdesk, Issue Tracking and Customer Portal modules.

Allen Press implemented Soffront in 2006 to support their online applications. According to John Van Nice, IT Manager at Allen Press, “Over the years we expanded that helpdesk into our corporate helpdesk, which has been very successful. We also started using it for error tracking for our production process. And of course we added sales tracking for our sales staff.”

“We continue to expand the Soffront system. One of the reasons we purchased Soffront was its flexibility and the ability to generate reports,” continued John. “We wanted to be able to effectively track customer issues allowing us to keep our support staff smaller. With the sales module, using the Outlook integration and the ability to do specific tracking of customers, leads, and prospects has made our sales staff more efficient in seeing what’s in the sales funnel. That has provided good ROI on our investment.”

“We have been very happy with Soffront and their implementation, sales, and support staff,” said John, “We continue to be happy users of the application.”

About Soffront Software, Inc. For over nineteen years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, email marketing(at)soffront(dot)com or visit

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Soffront Software, Inc. contact: Sudipto Ghosh 510-413-9000 ext. 134 sudiptog(at)soffront(dot)com


Sudipto Ghosh
Soffront Software, Inc.

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