Dublin, California (EastBayDaily) — Challenge Butter, a leading supermarket brand with a 100-year history of selling quality butter products, today introduced four new cream cheese items as sales and distribution of its butter continue to grow exponentially.
In 2012, resources became available to move Challenge’s products eastward and since doing so, the company has grown rapidly, increasing its product distribution by more than 50 percent. Challenge has continued to innovate during this time of growth and has just introduced four new cream cheese items of the same caliber as its butter. Challenge Cream Cheese is all natural with no preservatives and is kosher certified.
The Challenge Cream Cheese line includes: Challenge Cream Cheese (available in 8 oz blocks with ARP of $2.49) Challenge Spreadable Cream Cheese (available in 8 oz. tub with ARP of $2.49) Challenge Nuefchatel Cream Cheese (available in 8 oz. tub with ARP of $2.49) Challenge Whipped Cream Cheese (available in 8 oz. tub with ARP of $2.49)
“With the rapid increase in demand for our butter over the past three years and expansion into new markets, we felt we had the resources and team in place to introduce a cream cheese that would stand up to the quality that we promise,” said Tim Anderson, SVP of retail and food service for Challenge Dairy Products, Inc. “We’ve applied the same dedication to the quality of our cream cheese and look forward to fans tasting the real difference our cream cheese offers.”
In 2013, Challenge introduced three spreadable butters: an Italian inspired Garlic and Herb Spreadable Butter, Cracked Pepper & Sea Salt Spreadable Butter and Challenge Spreadable Lite Butter which is a blend of olive and canola oils with Challenge Butter.
Challenge’s new cream cheeses are available in select Wal-Mart, Safeway, Raley’s, Kroger, Ralph’s, Albertson’s, Save Mart, lucky, Raleigh’s, HEB, Food Maxx, Tony’s and Bashas stores, among others. For a full list of retailers and more product information, visit http://www.challengedairy.com.
ABOUT CHALLENGE BUTTER Challenge Butter began one hundred years ago. Today, it is the largest butter brand in the West and is available in 39 states nationwide. Its portfolio of products includes salted and unsalted versions of regular Challenge Butter, whipped, spreadable and European style. It also offers a line of spreadable butters including Italian Herb & Garlic, Cracked Pepper & Sea Salt and Lite Spreadable Butter in addition to four cream cheese items. Challenge has not only been a pioneer in the quality in butter products, but is also responsible for many industry firsts including invention of the first aluminum butter churn, lab sampling of butter and shipping butter in paper rather than wooden crates. Visit Challenge on Facebook or at Challengedairy.com
ABOUT CHALLENGE DAIRY PRODUCTS, INC. Challenge Dairy Products, Inc., is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Through a long standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in dairy fluids, butter, cheeses, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more. For more information about Challenge Dairy, its products and services, please visit Challengedairy.com.