Atlantic Brands Goes the Distance with Lyris Digital Marketing Platform

Emeryville, California (EastBayDaily) — Lyris(LYRI) today announced that multi-brand retailer Atlantic Brands, is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian Division. With Lyris, Atlantic Brands plans to increase repeat purchases and overall revenues by gleaning valuable customer insights from online and offline activity.

Atlantic Brands is a long-term licensee of Lonsdale London, the leading retailer of British boxing and MMA equipment and clothing loved by legends including Muhammad Ali and Sugar Ray Robinson. It plans to start deploying Lyris within the Lonsdale brand, but plans to expand implementation to the remainder of its long-term licensees UCLA and Tumble ‘N Dry. With strong brand followings, Atlantic Brands is focused on nurturing relationships and building loyalty.

To do so, Atlantic Brands plans to connect Lyris with its existing Enterprise Resource Planning (ERP) platform, enabling them to fully tap into customer data and orchestrate meaningful experiences at every touch point. Additionally, Atlantic Brands will be using Lyris Real-Time Targeting and Lyris Retention Automation, to optimize revenue throughout the purchasing cycle.

“We have a proven history of success and understanding our customers’ preferences and how we can bring them value is key for us to continue down that road,” said Drew Casper-Richardson, Retail Operations Manager at Atlantic Brands. “With Lyris we now have real-time access to a complete revenue-side view of the customer and a team of experts who understand the retail industry. This allows us to engage in more relevant conversations with our customers to increase revenue at every stage of the buying journey.”

Atlantic Brands will use Lyris to:     Track online and offline behaviors to inform marketing messages;     Employ advanced customer segmentation for increased relevancy to increase subscriber click-through rates and reduce unsubscribes;     Set up triggered emails to increase conversions;     Analyze results and track success metrics with built-in analytics; and,     Access ERP data from other systems to get a more holistic picture of customers throughout the purchasing cycle.

“With ecommerce sales on the rise, online retailers need powerful digital marketing solutions that increase loyalty and conversion,” said Ramak Capodicasa, APAC Director at Lyris. “With Lonsdale’s already passionate customer following they can now better engage with them at the right moments in time. If this were a boxing match, I’d say with this new approach Atlantic Brands delivers the knockout.”

Atlantic Brands joins more than 500 retailers globally using Lyris to power their digital marketing campaigns, including Harvey Norman, Kitbag and Graham and Green. Lyris’ cloud-based digital marketing solution integrates email, social, mobile and real-time Web analytics to maximize the effectiveness of high-volume, complex campaigns.

About Atlantic Brands Atlantic Brands was established in 1998 with the launch of iconic British boxing brand, Lonsdale in Australia.

Atlantic Brands specialises in bringing authentic brands to the Australian market and focuses on brand development to ensure long term sustainable growth. New additions to the portfolio include; UCLA and Tumble ‘N Dry.

Based in Sydney Australia, Atlantic Brands operates nationwide and is centered on delivering customer-focused, engaging and valued brands.

About Lyris Lyris is a global provider of digital marketing solutions that help companies engage with customers in meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing applications improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is uniquely comprised of both in-the-cloud and on-premises solutions – Lyris HQ, Lyris LM – combined with customer-focused services and support, and delivered on a powerful integration platform that connects data and marketing workflows across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web and mobile channels.


Danielle Tarp