Walnut Creek, California (EastBayDaily) — The all new Mercedes-Benz of Walnut Creek “TRUE PRICE” model by model market-pricing approach relies on proprietary software that helps it set new-vehicle prices close to actual transaction prices for each local market. The revolutionary approach has helped the dealership break records for new car sales and used car sales in the Bay Area.
The prices for new cars and used cars are flexible, but the goal is to narrow the gap between asking price and actual sale price to roughly a 10 percent discount off any particular model. Based on what the market is bearing, that could total up to $4,000 off MSRP.
The dealership promotes the policy as "TRUE PRICE” — informed, accurate pricing from a dealer a customer can trust and encourages prospects to price shop online even while in the showroom.
“The objective is to give customers a price that's hard to refuse, especially when combined with a significant offer for a trade-in,” Jayson Arnold General Manager of Mercedes-Benz of Walnut Creek, said. “Overall, customers are very pleased with the initial outcome in purchasing a Mercedes-Benz based on one-stop shopping, plus it streamlines the transaction process which undoubtedly makes it easy.”
Other Bay Area/San Francisco Market Mercedes-Benz Dealers have always sold new car Mercedes-Benz models at or below MSRP versus what the market pricing bears depending on the Mercedes-Benz model.
“We believe we can offer better value, pricing, the best selection, superb customer satisfaction and a hassle free process which undoubtedly will make it an easier buying process for the customer,” Arnold said.
And the results are in with Mercedes-Benz of Walnut Creek selling more new and pre-owned Mercedes-Benz than years before. In addition, current Mercedes-Benz customers can receive up to $1,500 in Loyalty Cash and Waive up to six payments on a new Mercedes-Benz Lease on select new 2012 Mercedes-Benz models.
Other dealership groups nationally– including AutoNation Inc., the nation's largest dealership group based on new-vehicle retail unit sales — are experimenting with new pricing models that eliminate or reduce haggling on new-vehicle sales.
Mercedes-Benz of Walnut Creek is located at 1301 Parkside Drive Avenue, Walnut Creek, CA. 94596, (925) 937-1655, http://www.mbofwalnutcreek.com.
About Mercedes-Benz of Walnut Creek The all new Mercedes-Benz of Walnut Creek model by model “Up Front” market-pricing approach relies on proprietary software that helps it set new-vehicle prices close to actual transaction prices for each local market. The prices are flexible, but the goal is to narrow the gap between the asking price and the actual sale price to a roughly 10-percent discount off any particular model. Based on what the market is bearing, that could total up to $4,000 off MSRP.
The dealership promotes the policy as "upfront pricing — informed, accurate pricing from a dealer you can trust" and encourages prospects to price shop online while they're in the showroom. It also offers special car financing and car leasing available from the Mercedes-Benz Credit Corporation to anyone looking for Mercedes-Benz new car sales or used car sales.
In summary, Mercedes-Benz of Walnut Creek is the East Bay’s original and best Mercedes-Benz dealership for new cars and used cars in the San Francisco Bay Area.