Birthday Keepsakes LLC Scores a 38.97% Sales Conversion Rate for Email Subscribers Acquired Using ShopSocially

Mountain View, California (EastBayDaily) — Leading retailer for personalized gifts, Birthday Keepsakes LLC is using ShopSocially to rapidly acquire high quality email subscribers on its site. Using the onsite email acquisition module from ShopSocially, Birthday Keepsakes is incentivizing website users to sign-up for their email marketing program and to receive updates on exclusive offers. An astonishing 38.97% of these email subscribers end up making a purchase.

“Our customers choose personalized and unique gifts from Birthday Keepsakes to commemorate the special moments and create memories that they will cherish forever. Through our email subscription program, we can be in constant touch with our customers and be part of the celebrations of their special moments.” commented Karin Delaney, Owner of Birthday Keepsakes LLC. “ShopSocially is enabling us to expand our email marketing database at a rapid pace by converting website visitors into valuable email subscribers.”

Birthday Keepsakes is using ShopSocially’s Get-an-Email app to acquire quality email subscribers on its website. This onsite email acquisition tool is encouraging website users to sign-up for the email subscription program in exchange for an incentive. As website users joined the email subscription program, they get access to exclusive offers from Birthday Keepsakes. The entire interaction happens onsite without the user ever leaving the website. This hasresulted in 5.98% of website users converting into email subscribers. These subscribers are genuinely interested in the personalized gifts on Birthday Keepsakes, and hence 38.97% of these subscribers end up making a purchase.

The Get-an-Email app was embedded on the Birthday Keepsakes website in a matter of minutes with minimum programming effort. Customization of app interface on Birthday Keepsakes website and configuration of campaign was entirely managed from ShopSocially’s platform, thus eliminating the need to any coding on Birthday Keepsakes website. The ShopSocially platform provides advanced features like A/B testing, auto-scheduling of campaigns, seamless compatibility over mobile and web interfaces and detailed reporting of every click. All these features can be enabled easily and require zero technology effort. This is a huge advantage for marketers with limited technology capabilities.

Website users are among the best prospects that any marketing manager can chase and attempt to convert into paying customers. These users are truly interested in the brand and the product, and hence they are spending time on the website. A small incentive provided inline when users interact with your website ensures immediate gratification, and can be a primary influence in nudging website users into connecting with your brand and becoming a loyal customer. Get-an-Email is an onsite embedded email acquisition tool based on this philosophy and hence yields better results than traditional tools.

“Voluntarily opted-in email subscribers are good,loyal customers who are eager to receive updates from your brand. These subscribers are also willing to make repeat purchases. Hence, email marketing continues to be one of the most efficient and ROI-positive marketing channel for marketers today.” said Samir Palnitkar, President at ShopSocially. “A high sales conversion rate from email subscribers on Birthday Keepsakes website is a true testimony to thesuccess of this email marketing strategy.”

About Birthday Keepsakes LLC

Founded in 1994, Birthday Keepsakes LLC offers a wide variety of unique personalized gifts. Beautiful keepsake gifts from Birthday Keepsakes are appropriate personalized gifts for babies, children and occasions like weddings; including day you were born prints, name poems, personalized books and growth charts, and place-mats. Birthday Keepsakes gifts celebrate the important moments in life – both fun and educational, and create memories that our customers will cherish forever.

About ShopSocially

ShopSocially is a premium, social, referral and loyalty platform for marketers. Leading brands like Crabtree & Evelyn, CafePress, Zipcar, ULTA, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit


Vibhushan Waghmare