Black Sheep Communications Names John J. O’Brien as COO

Walnut Creek, California (EastBayDaily) — Black Sheep Communications, a leading full-service communications and marketing agency, today announced that it has hired John J. O’Brien, the founder and driving force behind Jocoto Advertising, as Partner and Chief Operations Officer.

In his new role, O’Brien will be responsible for supporting the rapid growth that Black Sheep is currently experiencing. Specifically, O’Brien will oversee the company’s strategic operational departments, including creative, human resources, financials, traffic and scheduling, as well as ensuring that all projects fulfill client objectives and come in on time and on budget.

“John O’Brien’s achievements and leadership provide the critical assets Black Sheep needs in its next stage of growth,” explained Richard Perez-Pacheco, Co-Founder and Chief Creative Officer of Black Sheep. “John brings tremendous value to Black Sheep as it plans and executes campaigns that produce results for clients. I am extremely excited that John is joining our team.”

With experience in sales, marketing, and operations, O’Brien founded San Francisco-based Jocoto advertising agency in 2000 and built it into a multi-million dollar leader promoting healthcare companies.

O’Brien’s award-winning achievements in traditional advertising, sales aids, multimedia, web development, and fully integrated social media campaigns provide a solid foundation for Black Sheep’s rapid growth and increased service to its clients in the San Francisco Bay Area and beyond.

“In today’s competitive setting, successful businesses now require a broader level of marketing expertise that combines print, sales, video, and web,” said O’Brien. “Black Sheep is positioned to excel for its clients in these areas.”

Founded in 2005 and based in Walnut Creek, CA, Black Sheep delivers integrated marketing programs for a wide variety of needs including Advertising, Branding, Corporate Identity, Web Development, Events, Social Media, and Video Production.

For more information on integrated marketing solutions from Black Sheep Communications visit or call 925.478.6207.


Richard Perez-Pacheco
Black Sheep

Bill Gram-Reefer