Blogging and Architectural Communication Online Course Kicks Off the Blogs to BIM: Technology in Practice Continuing Education Series at

Oakland, California (EastBayDaily) — The 2013 DesignRealized Continuing Education Series Blogs to BIM: Technology in Practice will begin on Tuesday, January 22, at 12pm Pacific/3pm Eastern, with a session on Blogging and Architectural Communication. This online course, which qualifies for 1 AIA CES Learning Unit, will examine how to develop an architecture blog.

Speaker Paul Rosenblatt AIA, editor of four active blogs, will cover how to establish oneself as an expert, how to build audience and readership, and how to utilize the media to develop new relationships. He will also discuss leveraging this communication to secure new projects.

“The purpose of an architecture blog is to give the reader a sense of what the architect’s values are and how he/she would approach a project,” says presenter Paul Rosenblatt. “A blog is really designed to personalize the author and/or company to its’ audience.”

Paul Rosenblatt AIA NCARB is the Founding Principal of Springboard Design, an award-winning, multi-disciplinary architectural firm with a focus on museums and cultural facilities planning and design. An active participant in meetings and seminars about architectural communication and social media, Mr. Rosenblatt is author of the book, Every Building A Museum, and editor of four active blogs on architecture, museums, public space – and vinyl records.

The 2013 DesignRealized AIA CES Education program consists of 24 courses split into three series: Blogs to BIM: Technology in Practice; Adaptive Reuse & Renovation, and Eco-Responsible Design 2030. Speakers for these programs are leading architects, consultants and contractors from such firms as HOK, Hensel Phelps Construction and the DLR Group.

DesignRealized continuing education programs are developed by the LearnVirtual development team. LearnVirtual specializes in the design and implementation of training programs for AEC professionals. With an emphasis on online learning, LearnVirtual empowers individuals and companies with professional skills and industry intelligence that can be applied in everyday work environments.


Tracie Simmons


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