BlueSnap Announces General Availability of Buy Anyware API for Frictionless Commerce

Fremont, California (EastBayDaily) — BlueSnap, a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, today announced the general availability of the Buy Anyware™ application programming interface (API) for its Plimus e-Business Platform. The Buy Anyware™ API is a suite of web services that enable BlueSnap clients to automate the interaction between end customers and the Plimus e-Business Platform to drive higher conversion and increase revenues.

Buy Anyware is built upon a REST architecture, making it easy for BlueSnap clients to build innovative eCommerce applications to capture greater revenue and deliver superior customer service. All BlueSnap clients using the Plimus e-Business Platform can immediately acquire user credentials for Buy Anyware, and create solutions including:     Providing single sign-on between client applications and the Plimus e-Business Platform     Retrieving and displaying item prices in a broad array of global currencies     Retrieving and displaying customer history, including invoices and subscription details     Retrieving and re-delivering fulfillment details, including download links and serial numbers     Building single-click purchase applications

Hagai Tal, CEO of BlueSnap, noted that “BlueSnap is dedicated to providing the best global recurring payments service available. The Buy Anyware API empowers BlueSnap clients to build close customer relationships. Leveraging the API, end users can buy without the hassle of constantly re-entering their personal information and also can manage their ongoing commercial relationships in a well-branded environment. Current Buy Anyware users have seen in excess of 20 percent growth within a month of implementing elements of the API. We look forward to partnering with our clients to let their creativity drive innovation and new customer experiences to accelerate revenue growth.”

Current implementations of the BlueSnap API power repeat buying for respected online companies such as Wix, Matrix Games and One Hour Translation. Available to clients since 2010,Buy Anyware has been updated and developed to deliver the experiences that most effectively increase customer engagement and revenue growth.

“It is a great pleasure to extend availability of Buy Anyware to all our clients,” said Simon Jones, vice president of strategic solutions at BlueSnap. “Continued development and support by BlueSnap, in response to the invaluable input of our existing client base, have helped Buy Anyware become a go-to solution. Buy Anyware drives extraordinary results for all online sellers of digital goods and is especially powerful for recurring payments.”

Buy Anyware is generally available to all BlueSnap clients using the Plimus e-Business Platform beginning May 7, 2012.

About BlueSnap

BlueSnap is a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, helping companies of all sized optimize customer engagement to maximize revenue. BlueSnap offers flexible monetization solutions that allow companies to create competitive advantage. Built on proven technology that leverages more than a decade of digital commerce expertise, BlueSnap provides a compliant and secure business environment that scales the consumer experience and turns browsers into buyers. For more information visit


Media Contact: Charles Born

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