BlueSnap Release Continues Focus On Open Frictionless Commerce

Fremont, California (EastBayDaily) — BlueSnap, a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, today announced the immediate availability of Release 1.36 of the BlueSnap Plimus platform for all existing and potential merchants. This version provides many feature enhancements including increased geographic specific payment methods, enhanced subscription management capabilities as well as tutorials on using Google Analytics and AdWords with BlueSnap to drive traffic.

At the checkout page, customers too often are faced with a decision whether or not to commit to their shopping cart and complete the purchase. By lessening, or even eliminating, consumer anxiety, BlueSnap merchants witness an increased sale conversion and the opportunity for repeat sales. . Version 1.36 continues this frictionless commerce focus by increasing the number of geographically-specific payment options, a key criterion for successful global selling online. Additionally, this release also incorporates enhancements to the subscription and cancellation processes – key tools for providing a frictionless purchasing experience. Studies have shown customers are more likely to make a subscription purchase if they are presented with clear instructions on how to cancel. This ensures the customer is clear in their buying decision and more often leads to a subscription-based purchase.

Said Hagai Tal, CEO of BlueSnap, “This release is our first as BlueSnap, but continues our decade-long heritage of online commerce innovation marked with consistent enhancements to our technology and capabilities. These updates are driven by listening to our vendors and creating an open architecture that offers a successful monetization model. As the dynamic between online merchants and online shoppers evolves, BlueSnap will continue to provide the leading edge tools necessary to successfully monetize today’s virtual economy.”

About BlueSnap BlueSnap is a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, helping companies of all sizes optimize customer engagement to maximize revenue. BlueSnap offers flexible monetization solutions that allow companies to create competitive advantage. Built on proven technology that leverages more than a decade of digital commerce expertise, BlueSnap provides a compliant and secure business environment that scales the consumer experience and turns browsers into buyers. For more information visit


Charles Born

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