BlueSnap’s ‘Open Commerce Handbook’ Helps Online Vendors Navigate eCommerce Platform Considerations

Fremont, California (EastBayDaily) — BlueSnap, a global provider of Open Commerce technology and services that maximize revenues through recurring payment solutions, today released the latest chapter of their online Open Commerce Handbook, a practical guide for companies and entrepreneurs wanting to expand their online selling presence. Available for free download from the BlueSnap website, “Choosing an Open Commerce Platform” is the third chapter in the series to be released. Topics covered within this new chapter include determining business needs, build versus buy considerations, establishing metrics for success and gaining competitive advantage. Previous chapters dealt with the “Open Commerce Evolution” and the “Business Benefits of Open Commerce”.

The handbook is a free, downloadable resource designed to help companies navigate the changing eCommerce landscape and develop best practices for increasing revenue. As it continually evolves, the Open Commerce Handbook will help newcomers and veterans alike expand their Web presence with new monetization models and provide a path toward an agile, flexible architecture that addresses the changing demands of their socially driven customers. The handbook as a living document that will grow and deepen with additional chapters and expand to cover emerging challenges and future opportunities. It will never really be finished – just as the evolution of Open Commerce will never end, but only evolve.

“Digital retailers must focus on removing barriers to their goods across global markets” said Hagai Tal, CEO of BlueSnap. “This means making it easier for customers to discover, test and purchase digital goods from a variety of access points across a variety of platforms and with multiple currencies. There are many factors to consider in the new Open Commerce world, and we hope the BlueSnap Handbook will help vendors think about how best to navigate them successfully. “

The Open Commerce Handbook is supported by BlueSnap’s suite of services that maximize revenues through global recurring payment solutions. As the need for software as a service (SaaS) based “virtual ownership” eCommerce business models increases, BlueSnap meets these needs with a portfolio offering digital merchants an open, flexible and easily configurable platform. With BlueSnap, merchants can quickly improve monetization across a wide variety of digital goods including audio and video content, software, casual games and subscription access to publications and services.

Chapters One, Two and Three are available now; additional chapters will be available on the BlueSnap website in the coming weeks. Stay informed on the release dates by following BlueSnap on Twitter, @BlueSnapInc. To download the chapters today, click here.

About BlueSnap BlueSnap, Inc. maximizes revenues through recurring payment solutions that meet the rapidly changing needs of today’s global, digital brands. Helping companies of all sizes optimize customer engagement to capitalize on revenue, BlueSnap enhances initial purchase sizes, global conversion rates and recurring purchases with a proven technology that leverages more than a decade of digital commerce expertise. BlueSnap provides a compliant and secure business environment that scales the consumer experience, turning online browsers into buyers. For more information visit our website at


Media Contact: Charles Born

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