BlueSnap’s ‘Open Commerce Handbook’ to Help Online Vendors Navigate an Evolving eCommerce Landscape

Fremont, California (EastBayDaily) — BlueSnap, a global provider of open Cloud Commerce technology and services, today released the Open Commerce Handbook, a practical guide for companies and entrepreneurs wanting to expand their online selling presence. The handbook is a free, downloadable resource designed to help companies navigate the changing eCommerce landscape and develop best practices for increasing revenue. As it evolves, the Open Commerce Handbook will help newcomers and veterans alike expand their Web presence to new monetization models and provide a path toward an agile, flexible architecture that addresses the changing demands of their customers.

“We believe that the future of commerce is open and will be fundamentally different from traditional eCommerce” said Hagai Tal, CEO of BlueSnap. “We created the idea of this handbook as a living document that will grow and deepen with additional chapters and expand to cover emerging challenges and future opportunities. It will never really be finished – just as the evolution of Open Commerce will never end, but only evolve. We hope the handbook will be an excellent resource for enterprise clients as well as small and medium-size businesses. Whether you are a new entrant to the digital goods space, or an eCommerce veteran eager to expand into Open Commerce monetization models, we hope the information will be as interesting as it is useful.”

BlueSnap is committed to enabling digital commerce through an open and simple payment-processing architecture. The Open Commerce Handbook will cover various business success factors including:     Monetization Strategies     Creating a Roadmap for Success     Defining Open Commerce Opportunities     Outlining Platforms     Best Practices     Case Studies

The Open Commerce Handbook is supported by BlueSnap’s suite of services that maximize revenues through global recurring payment solutions. As the need for software as a service (SaaS) based “virtual ownership” eCommerce business models increases, BlueSnap meets these needs with a portfolio offering digital merchants an open, flexible and easily configurable platform. With BlueSnap, merchants can quickly improve monetization across a wide variety of digital goods including audio and video content, software, casual games and subscription access to publications and services.

Chapter One and Two are available now; additional chapters will be available on the BlueSnap website in the coming weeks. Stay informed on the release dates by following BlueSnap on Twitter, @BlueSnapInc. To download Chapter One and Two of the Open Commerce Handbook today, click here.

About BlueSnap BlueSnap maximizes revenues through global recurring payment solutions that meet the rapidly changing needs of today’s digital brands, helping companies of all sizes optimize customer engagement to maximize revenue. BlueSnap maximizes initial purchase sizes, global conversion rates and recurring purchases with a proven technology that leverages more than a decade of digital commerce expertise. BlueSnap provides a compliant and secure business environment that scales the consumer experience and turns browsers into buyers.

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Media Contact: Charles Born

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