Boost Sales with Social Media, Now Easier with the Otis Spunkmeyer Fundraising Online Toolkit

San Leandro, California (EastBayDaily) — To assist fundraising events in promoting sales online and reaching people in their community, Otis Spunkmeyer® Fundraising has added a social media toolkit on its website detailing best practices on sites like Facebook, Twitter and Instagram.

From tips on how to effectively use hashtags to downloadable images ready to share, this tool kit is sure to bring social media efforts for fundraising groups to the next level. The guide illustrates ideas for all spectrums of social media knowledge including how to set up a Facebook page, example tweets, ideas for Instagram photos, best times to post, ways to expand your fan base and the differences between each social site’s audience.

“We wanted to provide a valuable, versatile resource that sponsors were looking for in today’s digital age,” said Jennifer Vierra, business development associate for Otis Spunkmeyer Fundraising. “Social media is the perfect way to inexpensively reach all of those lovers of cookie dough, pizzas and all other things delicious, and by incorporating these tips into a group’s promotional efforts, a fundraiser is sure to see success.”

This tool is one of many resources from Otis Spunkmeyer designed to make every fundraiser easy and successful. Anyone can access this social media best practices guide and see example social posts by visiting or downloading the printable PDF here.

Fundraising groups such as elementary schools, middle schools, sports teams and other non-profits interested in running an Otis Spunkmeyer fundraiser can visit online and try the Fundraising Calculator, or call 888-275-6847.

About Otis Spunkmeyer Fundraising

With more than 30 years of making delicious cookie dough for foodservice locations around the country, Otis Spunkmeyer® has become recognized by consumers as synonymous with irresistible baked goods. And now, Otis Spunkmeyer is a leading cookie dough brand in fundraising. Part of ARYZTA®AG—a global leader in specialty bakery—Otis Spunkmeyer Fundraising is committed to helping schools and groups raise money by selling the highest quality foods. From Otis Spunkmeyer cookie dough and pastries to Cucina Grande™ pizza, fundraising groups will sell more—and bring in more money—with the broad selection of foods and strong consumer recognition of the Otis Spunkmeyer Fundraising program. For fundraising ideas, visit or the Otis Spunkmeyer Foodservice brand site at


Jennifer Vierra


Amy Rosendahl