Emeryville, California (EastBayDaily) — TubeMogul, the Web’s most popular analytics and syndication service for online video, announced an integration and partnership with Brightcove today. TubeMogul joins the Brightcove Alliance, a global ecosystem of partners who have integrated with the Brightcove online video platform.
Under the partnership, any video producer currently utilizing Brightcove’s online video platform to host video on their site will be able to activate TubeMogul InPlay, a plugin that tracks rich viewership statistics like audience engagement, viewer attention span and site performance — all in real-time. TubeMogul plans to charge a monthly fee for access to the data.
The benefits of signing up are voluminous for video publishers, who can now make data-driven decisions on everything from editorial to sales. By measuring each video’s audience retention at a per-second level, for instance, editors can gauge what makes the most popular videos successful. Also, at a macro-level, publishers know overall minutes-viewed, peak times of day, unique and repeat viewers, referral sites/keywords and much more. Additionally, sales teams can report on video popularity by geographic region, opening up strategic and regional opportunities.
Brightcove users will also have access to TubeMogul’s video syndication tools, allowing them to automatically syndicate their Brightcove videos to YouTube and up to 20 other video sharing sites.
“InPlay’s statistics are infinitely useful,” says Greg Baumman, Editor of the TV Week, which recently activated TubeMogul’s Brightcove plugin. “In an instant, I know how many new viewers we have, our salespeople know by geographic region where our most engaged viewers are and our technical team knows who is experiencing errors.”
“We envision TubeMogul’s viewership statistics being of special interest to advertisers looking for deeper analytics on consumer engagement with advertising,” notes Chris Johnston, Brighcove’s Director of technology partnerships.
“What’s unprecedented about this is that it lets video producers compare rich viewership statistics from their own site with their syndicated stats from sites like YouTube in a single dashboard,” beams Brett Wilson, CEO and Co-Founder of TubeMogul.
TubeMogul is an online video distribution and analytics company serving video producers large and small who need independent information about video performance on the Internet and an easy way to deploy their work to the Web’s top video sharing sites. TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. For sites that host their own video or use a platform player like Brightcove, TubeMogul offers tracking far beyond the traditional metric of video “views.” TubeMogul InPlay, which can be set up in any Flash video player within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance.
For more information, contact:
David Burch david at tubemogul dot com +1 510-653-0501