Mountain View, California (EastBayDaily) — CalmSea, Inc., a leading provider of Predictive Social Commerce Solutions, released results of a study with retailer Tobi that demonstrates the growing influence the social channel is having on retail promotion strategies.
Tobi recently deployed CalmSea’s Predictive Social Commerce solution to monetize the Facebook channel with new promotional tools for acquiring and engaging fans. Using CalmSea’s solution, Tobi deployed shareable giveaways on Facebook, where fans received additional entries every time they shared the promotion with friends.
Tobi also implemented private sales with special discounts for their loyal fans. Tobi used the CalmSea solution to automate the deployment and measurement of these social promotions and saw significant revenue growth from the social channel as a result.
“CalmSea’s Predictive Social Commerce Solution provides Tobi with an automated and measurable solution for promoting to and monetizing our Facebook fans. Before we adopted CalmSea, we had no visibility into what kinds of tactics really worked or what kept our fans engaged,” said Jennifer Song, vice president of marketing at Tobi.
In addition to social promotion management and measurement, CalmSea also provides Tobi with fan analytics that group customers based on their response and engagement with various promotion types. With the ability to predict fan’s promotional preferences, Tobi is able to monetize them more effectively using targeted engagement tactics such as fans-only, time-bound, group buying and referral promotions.
By optimizing promotions with CalmSea, Tobi was able to significantly increase the number of fans who participated in these game-like promotions versus its initial test promotions. This increase in promotion adoption also yielded a 5x increase in Facebook derived revenues. Another key result, Tobi found that a remarkably high percentage of fans, over 70%, that participated in the promotion converted into sales.
Jim Dai, chief executive officer at CalmSea, added “Tobi’s results consistently prove that fans “like” retailers because they want tangible benefits. Our predictive analytics platform shows us that packaging traditional promotions into fun and engaging game-like promotions increases engagement among fans, driving immediate purchases and more revenues for retailers.”
CalmSea recently published a white paper highlighting the Tobi success story. The white paper includes additional success metrics and details related to Tobi’s deployment of CalmSea to support its social commerce strategy. The white paper is available for immediate download at http://www.calmseainc.com/content/download-whitepaper-tobi.