Can’t Decide Which Tequila to Enjoy On National Tequila Day? Tres Agaves Tequilas Recognized as Industry Leaders and Sweep the Ultimate Cocktail Challenge 2012

Oakland, California (EastBayDaily) — National Tequila Day is just around the corner on Tuesday, July 24 and Tres Agaves Tequila is a great choice for a celebration because of its award-winning quality and affordable price point. Tres Agaves’ Tequilas have won many awards but the most recent is especially sweet as they were one of only three brands to have their entire collection selected as Finalists (90 points or higher) in the Ultimate Spirits Challenge 2012 Tequila category. Tres Agaves’ Blanco, Reposado and Añejo each received 92 points in their respective categories making it one of the most awarded brands in the competition. Tres Agaves went on to sweep all three first place Chairman’s trophies in the related Ultimate Cocktail Challenge, further solidifying Tres Agaves as a Tequila that is not only extraordinary neat, but also that stands up exceptionally well in cocktails. Tres Agaves’ Tequilas are designed to offer retailers and consumers the perfect margarita and also complement their REAL margarita recipe featured in their low-calorie, organic margarita mix sold at retailers throughout the U.S. For more information on where to find Tres Agaves Tequila, Organic Margarita Mix and Cocktail-Ready Agave Nectar, visit here.

The Ultimate Spirits Challenge was held March 5-9 in New York City and was judged by some of the most esteemed experts in the spirits industry. Per its website, “The purpose of Ultimate Spirits Challenge is to identify, recognize and reward those products which stand out in their respective categories, showing superior quality. Multiple panels of the highest-qualified experts blind-tasted each entry by classification in appropriately grouped flights within each major spirits category, scoring each on the 100-point scale. Products that scored 90 points or higher were then evaluated blind once again, in newly-created groupings by a different panel of judges. Top scoring products were then reviewed again to determine a select group of finalists…” To see all of the individual scores and tasting notes, visit here.

“We are thrilled that our Blanco, Reposado and Añejo all qualified as Finalists in each of their categories against such stiff competition,” explained Eric Rubin, Brand Director of Tres Agaves Products. “To be one of only three brands to be a Finalist in all three categories and then to sweep the Chairman’s Trophies in the cocktail component of the competition is validation of the hard work we have put in to create a quality, craft Tequila.”

Tres Agaves Tequila, USDA Organic Margarita Mix and Cocktail-Ready Agave Nectar are available at retailers nationwide so National Tequila Day revelers can easily enjoy Tres Agaves’ ultimate REAL (and SKINNY) margarita to celebrate. Tres Agaves’ version of this ever-popular drink is incredibly easy to make: just combine 2 parts premium Tequila (preferably Tres Agaves Blanco or Reposado) and 3 parts Tres Agaves Organic Margarita Mix. Tres Agaves Organic Margarita Mix retails for $7.99 (suggested retail price) and Tres Agaves Tequilas run $27.99 for the Blanco, $32.99 for the Añejo and $37.99 for the Añejo.

About Tres Agaves Products Tres Agaves Products, Inc. is an Oakland/Bay Area-based company that believes a Margarita recipe should enhance the flavor of good Tequila, not hide it, which is why a Tres Agaves’ Margarita is made only with the finest organic lime juice, organic agave nectar, and 100-percent agave Tequila. Visit or like Tres Agaves on Facebook at

Tres Agaves comes from one of the last family-owned, independent distilleries in the town of Tequila—El Llano—which began production in 1900, and is among the oldest in Jalisco To see the region for yourself, simply book a trip on the just-launched Tres Agaves Distillery Tours site: These four day, three night trips will take guests to some of the most celebrated distilleries in the state of Jalisco, Mexico – the birthplace of Tequila. Land package rates begin at $995 and include:     Three nights boutique hotel accommodations     Three breakfasts, three lunches and three dinners     Ground transportation     Professional tour guide services

To purchase Tres Agaves products online, visit Tres Agaves’ Web store at: To find Tres Agaves at retailers/bars/restaurants near you, visit or use the mobile search option:


Heather Atherton


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