Cascio Interstate Music Hits a High Note with Email Subscribers to Score 17.32% Sales Conversion Rate using ShopSocially

Mountain View, California (EastBayDaily) — Cascio Interstate Music, sellers of high quality musical instruments and accessories worldwide since 1946, is using ShopSocially’s online marketing platform to rapidly add subscribers to its email marketing program. Using ShopSocially’s Get-an-Email app, it is encouraging website visitors to sign up for their email subscription program. This has resulted in 2.2% of its website visitors subscribing for email updates from Cascio Interstate. These email subscribers are high quality customers and these customers are converting to sales at an amazing 17.32% rate.

“Cascio Interstate’s commitment towards the art of music is true and unflinching. We succeed when our customers succeed in their love for music. It’s the loyalty of these true music-loving customers that has helped us be successful for the last 68 years,” commented Lara Jarrette, Web Content & Marketing Manager at Cascio Interstate Music. “To continue to be successful, it’s important to have a continuous connection with our customers through channels like email updates. By adding quality customers as email subscribers, ShopSocially is helping us achieve great results with our email marketing program.”

Being one of the largest musical instrument dealers in the United State, Cascio Interstate receives a lot of impressions on its e-commerce website. To leverage this traffic better, Cascio Interstate engaged ShopSocially to develop a web strategy focused on rapidly increasing its email subscriber base. Using ShopSocially’s Get-an-Email app, Cascio rewarded website visitors with a discount coupon for becoming email subscribers. This enabled users to receive continuous updates about Cascio’s latest offerings and products. Users felt that they have ‘earned’ the coupon by becoming email subscribers, and hence tend to convert better. As a result of this strategy, Cascio Interstate saw 2.2% of website visitors turning into quality email subscribers, who converted at rates as high as 17.32%. This allowed Cascio to convert web impressions into actual sales.

Cascio also employed ShopSocially apps for referral marketing. Using the Refer-a-Friend app, Cascio enabled website visitors to refer brand to their friends. Using the Photomonials app, Cascio aggregated customer photos tagged with their brand hashtag on channels like Instagram, Twitter and Facebook, and showcased them on their website as visual social proof. This constituted a comprehensive customer acquisition strategy for Cascio. In general, referral traffic converts three times better than traffic from other channels, making referral an important part in any customer acquisition strategy.

"Unlike popular perception, email marketing is very much alive and kicking when it comes to new customer acquisition strategy. When augmented with a social media driven push, online marketers can earn rich rewards in form of higher sales conversion rate for these newly acquired customers,” said Samir Palnitkar, President at ShopSocially. “ShopSocially products are calibrated to carefully suit the specific requirements of today’s online marketers. We are happy to have contributed to the success of Cascio Interstate’s customer acquisition strategy.”

About Cascio Interstate Music Cascio Interstate Music ranks in the top 15 nationally among musical instrument retailers, and is one of the nation's top drum retailers. The company began in 1946 in Milwaukee, Wisconsin, and proudly remains independently owned, operated and run by musicians. Cascio provides musical instruments and accessories to musicians of all ages, including music educators at over 100,000 schools and universities, and music professionals worldwide.

At, Cascio Interstate offers over 100,000 top brand music and consumer electronics products, with a fantastic selection of new, value-priced musical instruments and accessories, including Drum Sets, World Percussion, Electric Guitars & Basses, Amplifiers, Acoustic Guitars, Keyboards & Digital Pianos, Home Recording Gear, Live Sound, Brass Instruments, Woodwind Instruments, plus Sheet Music Books & Educational DVDs. Consumer Electronics categories include Home Audio & Theater, Video & Television, Cameras & Camcorders, Computers & Tablets, Software, Game Consoles, iGear and Lifestyle products, and Vinyl Records.

About ShopSocially ShopSocially is a premium, social, referral and loyalty platform for marketers. Leading brands like Crabtree & Evelyn, Zazzle, Zipcar, ULTA, Beretta, Dressbarn etc. are using the ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts. ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit


Vibhushan Waghmare