Claritics and Badgeville Bring User Intelligence to Enterprise Gamification Customers

Mountain View, California (EastBayDaily) — Claritics ( announced today a strategic partnership with Badgevillle to deliver best-in-class analytics and campaign optimization solutions to customers of Badgeville’s industry-leading Behavior Platform. The partnership gives companies in retail, publishing, entertainment, healthcare, education, community and other verticals the ability to analyze and harvest insights from Badgeville’s gamification solutions and services in real-time and optimize them to promote further engagement.

Claritics provides Badgeville customers with access to gamification analytics through its User Intelligence platform, designed for end-to-end insights into user behaviors to help customers optimize their engagement rates, social referrals, and overall lifetime user value.

“Badgeville has built an incredibly impressive platform for using gamification strategies to help companies reward any type of user behavior that promotes further brand awareness and intimacy,” said Raj Pai, co-founder and CEO of Claritics. “Our goal is to help those companies get even more value from their gamification efforts by delivering actionable insights that help drive deeper engagement and more lifetime value from each user.”

“Claritics’ user intelligence analytics platform provides very flexible and powerful capabilities to address the needs for marketers to understand how to improve and promote deeper engagement with their customers," said Kris Duggan, Badgeville CEO. "This enables our customers to measure and improve the effectiveness of their gamification strategies in addition to identifying user groups who display highly differentiated behavior for future retargeting campaigns.”

Badgeville's Behavior Platform captures large amounts of contextual behavior data based on specific user actions on its client’s web properties and applications. This makes it easy for businesses to surface and reward user behavior, creating a more loyal and engaged audience around their key business objectives. Badgeville customers typically experience between 200 to 500 percent increase in metrics such as user-generated content, page views, retention, time on site, and social referrals.

Claritics’ cloud-based User Intelligence platform is capable of analyzing large amounts of user behavioral data on social, mobile and enterprise applications in real-time. The platform can be implemented with little to no development resources and delivers easy-to-understand and actionable outcome oriented analytics. This analysis yields immediate results that can be used to optimize user acquisition, engagement and monetization campaigns.

About Badgeville Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville’s Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recylebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

About Claritics Claritics is a big data intelligence platform for social, mobile and enterprise analytics applications. Claritics provides packaged 'analytics solutions' that enables marketers, and product owners to quickly drive value from user campaigns related to social and mobile initiatives. The Claritics platform is offered in flexible deployment models including an easy-to-use, cloud based subscription service or a private cloud service for larger enterprises or SaaS providers.

Headquartered in Mountain View, California, the company works with several popular app developers, tracking more than 15 million active users each month. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit

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Claritics and the Claritics logo are trademarks or registered trademarks of Claritics, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Claritics Contact                 Matt McAllister                     Fluid PR                      (510) 229-9707                     matt(at)fluidspeak(dot)com        

Badgeville Contact         Adena DeMonte


Matt McAllister