Mountain View, California (EastBayDaily) — Comedy Time, the global market leader in original comedy content created for wireless handsets, today announced Rhythm NewMedia will sell and deliver personalized ads on their mobile video channel that reaches over 3.5 million subscribers. Comedy Time chose Rhythm because the company offers an end to end solution, including ad sales, ad serving, and a patent-pending system for measuring customer satisfaction and ad effectiveness. Through this partnership, marketers will now be able to buy mobile video ads through Rhythm that are delivered to Comedy Time’s attractive demographic.
“Rhythm’s ability to draw top notch advertisers to our network was a key factor in choosing to work with Rhythm. We were also attracted to Rhythm because they offer an end to end solution which means that while they spend their time selling and serving ads, we can spend our time creating more great content for our users to enjoy,” said David Goldman, chief executive officer at ComedyTime.
Rhythm’s patent-pending ad system uses sophisticated targeting to personalize the ads, which creates a more engaging experience for the viewer. This seamless integration and personalization leads to greater viewer satisfaction. Ad supported mobile content like video, games and banners continue to spread as Rhythm makes it easier to more accurately monitor and track viewing frequency and campaign success rates through their patent pending technology.
“We’re excited to partner with Comedy Time to sell and deliver ads on popular Comedy Time shows so more subscribers are able to enjoy a quick bite of snack sized entertainment,” said Ujjal Kohli, chief executive officer of Rhythm NewMedia.
About ComedyTime: The Comedy Time Network launched in July, 2004 as one of the first made for mobile networks and has become the global market leader in the production, distribution and licensing of original comedy content created for mobile and broadband. In the U.S. alone it is distributed to over 3,500,000 subscribers is one of the most popular mobile channels in the United States. In the U.S. it is available on Sprint, VCAST, Cingular, MobiTV, Altel, and U.S. wireless. Internationally Comedy Time is distributed in the United Kingdom, Denmark, Sweden, Canada, Mexico, South America, South Africa, the Philippines, Eastern Europe, and Singapore and is rapidly growing its international presence. Comedy Time is also available on broadband as a channel on AOL Video, Google Video, Yahoo!, Real Networks Superpass, ROO and others.
About Rhythm NewMedia: Rhythm NewMedia offers turnkey mobile advertising solutions, including video, games and banners. Rhythm’s offering includes ad serving, ad sales and content sourcing. Rhythm’s patent-pending ad platform enables broad reach, sharp targeting, precise frequency management, high customer satisfaction, extensive reporting and automation of business processes. Rhythm provides unique real-time measurement of ad effectiveness and customer satisfaction. Leading mobile operators 3-UK, Telecom Italia and T-Mobile-UK are currently using Rhythm’s solution, with several more coming. Rhythm is also working with top brands, content providers and advertising agencies worldwide. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information please visit: http://www.rhythmnewmedia.com .