Oakland, California (EastBayDaily) — Recent research shows a high correlation between a company’s customer experience index and overall customer loyalty. With that, a new customer population is emerging that, to-date, many organizations have overlooked. That’s why Comrade, the leading strategy and design agency, is focused on helping better serve the under-served with a fresh approach to designing web and mobile products that allow financial services and healthcare companies to finally realize the lifetime value of every customer.
“More of our clients are investing in improving their customer experience as they now recognize the need to better serve their entire user population,” said Thelton McMillian, co-founder & CEO of Comrade. “Certain customer segments, like Millennials and those approaching retirement, have assets and needs, but many organizations are not designing for them. Comrade has set out to help change that.”
Comrade has delivered over 300 projects to clients in Financial Services, including two of the top three U.S. retail banks, the world’s largest asset manager and three of the top 5 Fintech organizations.
Comrade has appointed financial services strategist, Young Pham, and customer experience innovator, Mark Opland, to its growing leadership team. Chief Strategy Officer Young Pham brings almost 20 years of experience leading digital teams for large institutions and FinTech startups. Most notably, he was an executive for Washington Mutual’s Online Group and then later helped form mortgage start-up Home Account and global investing start-up InvestLab.
Chief Creative Officer Mark Opland has devoted his career to user-centered design and most recently served as the principle strategist for the Customer Experience team at Wells Fargo.
“The financial services industry is at the forefront of the next design revolution. With Comrade at the helm to help navigate the complexities of these highly-regulated industries, it’s a very exciting time to join the team,” said Pham.
“With long-term relationships with world-class financial services companies, I look forward to assisting Comrade in their mission to improve the experience for every user at these organizations,” added Opland.
“With the addition of Young and Mark to our team, we’re well-poised to continue delivering an innovative experience for our clients and their customers. It’s certainly a thrilling time to be in the business of design,” added McMillian.
About Comrade Comrade designs digital products and services like mobile and web apps that help businesses improve their user experience. With deep expertise in financial services, healthcare and technology, Comrade works smart and fast with your team to design and launch innovations that better engage customers and increase revenue. For more information, visit http://www.comradeagency.com/.