Dublin, California (EastBayDaily) — Converge Enterprise, Inc a leading Cloud CRM company has rebranded its product Converge Enterprise with the new name of ConvergeHub. The new name ConvergeHub will now be gradually replacing the term Converge Enterprise in all the product resources, whitepapers, eBooks and datasheets.
Objective behind the Change of Name: "The name ConvergeHub is chosen for the simple reason that it aptly represents the essence of our application. Although starting off in June, 2013 as a basic CRM solution, we’ve extended our product’s capabilities to make it into a Complete Customer Engagement Management Solution.
For instance – Right from the time of the initial interaction when a person steps in to the company’s database as a lead till the time he becomes a customer and continues to deal with the company – our application manages and monitors all the interactions and activities. In short – it serves as the hub of all customer-related functions. And that’s precisely why – the name ConvergeHub," said Manash Chaudhuri, CEO of Converge Enterprise, Inc.
The company’s target market is the SMB crowd. Understanding the complexities that any small and medium-sized company faces or will face, Converge Enterprise, Inc has been constantly working upon its solution. It has integrated ConvergeHub with a string of advanced features that a company requires right from marketing, sales, customer service and collaboration.
Today, ConvergeHub is an easily approachable business management solution—one that small and midsized companies will be more comfortable using. Having ConvergeHub by the side, SMBs can use it at every point of customer engagement regardless of what stage the customer is in.
"Most importantly, it's very easy to deploy and use. It's got all the capabilities of an enterprise solution, but tailored to a midsize company's needs. For example – with one ubiquitous platform to manage all customer facing functions, small businesses will save resources, control costs and also have the same tools available to them to behave and function like an enterprise. Overall using ConvergeHub, businesses will grow by attracting more prospects, closing more deals and building lasting customer relationships," said Manash Chaudhuri, CEO of Converge Enterprise, Inc.
The driving force behind the renaming is to make this product message clearer to the target audience and with the name ConvergeHub; the emphasis is precisely upon marketing the product as the Hub of all customer-centric activities.
About Converge Enterprise, Inc Converge Enterprise Inc is a leading technology company enabling small and medium businesses run all customer-centric activities from a single integrated cloud based platform. Its powerful cloud CRM application – ConvergeHub functions as complete Customer Engagement Management solution. It empowers small and medium companies drive revenue and increase productivity by managing Sales, Marketing, Customer Service and Collaboration activities from one source point. Renowned names like Boston Herald, Los Angeles Times, San Francisco Chronicle, TMCNet, International Business Times, The Miami Herald and CRM Idol have already featured Converge Enterprise, Inc showcasing it as one of the upcoming Business Management Solution providers in the market.