Mountain View, California (EastBayDaily) — Crowd Science today announced its latest free web tool called MOB, an audience measurement app for mobile websites. MOB makes it easy for any business – large or small – to understand visitor behavior by gathering mobile site satisfaction and demographics. MOB can determine the purpose for the visit and more importantly, the context or “place” from which the visit was made – for example: at a bus stop, or looking for a restaurant. MOB is implemented as a lightweight website tag that combines analytics & robust survey technology to provide information that has been unavailable to date.
MOB is one of Crowd Science’s Free Market Research Tools (http://crowdscience.com/free_tools) created for small-to-medium sized websites, blogs and other online properties that want to better understand their visitors. MOB meets the rapidly-growing demand for advertisers and marketers seeking to leverage the market shift from desktop to mobile—It is estimated that there has been 2,000% growth in mobile-ready websites in the last two years and Morgan Stanley recently predicted nearly half of all web browsing in the US will be conducted on mobile devices by 2014.
“Our customers have been asking for a mobile analytics solution that goes beyond telling them the device type and geography of their visitors”, says Corey Leibow, CEO of Crowd Science. “Those managing mobile online audiences are hungry for lightweight, robust tools that helps them really understand what their visitors are trying to do on their mobile sites, and why.”
About MOB: Available today at http://crowdscience.com/free_tools/mobile, MOB is a free survey-based online market research tool for marketers and mobile website managers to better understand their visitors. MOB is the ideal measurement solution for mobile (e.g. m.dot or .mobi) sites to optimize, monetize and grow their mobile site business.
The MOB tag works in the background to politely invite a statistically relevant cross-section of a mobile website audience to complete a short survey. Surveys are formatted for today’s most popular smartphones including iPhone, Android & Blackberry (Microsoft 7 will also be available soon). Findings are gathered online in a real-time dashboard and presented in helpful groupings and graphs that allow mobile site managers to easily understand and act upon their findings.
Crowd Science provides research solutions and technologies to top-tier online publishers and networks, including some of the most highly trafficked web properties such as the Federated Media, Turner, Everyday Health, Better Homes & Gardens, NetShelter, and Technorati. The company’s Free Market Research Tools initiative focuses on helping small business, publishers, and bloggers gain access to best-in-class online market research by employing best practices in random sampling, survey invitation and questionnaire design. All of Crowd Science’s solutions – including the new free series – leverage the power of web analytics and online survey research in real-time to improve marketing and advertising precision, providing richer & more accurate insights.
More information on Crowd Science can be found at http://crowdscience.com.
About Crowd Science Crowd Science (http://www.crowdscience.com), based in Mountain View, California, with offices in Toronto & Sydney, is redefining online market research by combining the benefits of web analytics and survey research. This revolutionary approach enables easier, faster, and more accurate online research results via low-overhead and highly automated research apps â¯ opening up a new world of research possibilities. Crowd Science helps publishers, brands and ad networks generate better insights that increase ad sales, inform editorial decisions, and demonstrate the ROI of marketing programs. The company also provides Free Market Research Tools to help small and medium businesses better understand their online audiences.
Press Contact: Virginia Jamieson 1 (650) 279-8619 vjamieson7(at)yahoo(dot)com