Cupcake Vineyards Launches New Bridal Headquarters

Livermore, California (EastBayDaily) — For anyone planning a wedding, the experience can be a dream…or a nightmare. From establishing a budget, to choosing a location, to finding the perfect gown, developing a menu and more, the decisions can seem endless and at times daunting. To aid the process, Cupcake Vineyards and renowned wedding planner Alison Hotchkiss have teamed up to launch Cupcake’s online Bridal Headquarters. By simply logging on to, brides-to-be and their families will find downloadable party planning advice and other ideas to make it FUN along the way. Whether you are a DIY-er, or you’re hiring a professional, Alison’s indispensable tips will help couples navigate the busy and exciting days ahead for a beautiful wedding and the many other bridal celebrations big and small in between.

As founder and owner of Alison Events, Hotchkiss is known for planning celebrity weddings and inspired events all over the world. Whether the occasion is simple or elaborate, she brings enthusiasm, creativity and a personal touch to each event that she produces. Martha Stewart Weddings, Town & Country Weddings and The Knot, are among some of the leading bridal publications that have featured her work, and she is also a black book wedding planner with the leading bridal industry blogs Style Me Pretty and Alison is also the author of “Destination Weddings: The Ultimate Guide to Planning a Wedding from Afar” (Chronicle Books). As the Cupcake Bridal Expert, she is excited to share her insider insights for memorable weddings and events both large and intimate. She notes: “I’m delighted to team up with Cupcake. Their diverse selection of unique wines and flavored vodkas are delicious, fun and affordable – the perfect fit for all kinds of bridal celebrations!”

California-based Cupcake Vineyards launched in 2008 with a Central Coast Chardonnay, Cabernet and Merlot. An overnight sensation with U.S. consumers for their quality, flavor, affordability and whimsical label, the initial wines were soon followed by a range of international bottlings sourced from prized regions around the world. Today, Cupcake’s portfolio includes more than a baker’s dozen of distinctive wines, including the original California offerings as well as a Pinot Grigio and Prosecco from Italy, a Mosel Riesling from Germany, an Australian Shiraz, an Argentinean Malbec, a New Zealand Sauvignon Blanc and more. Cupcake has recently added four vodkas to the mix: Original plus three flavored vodkas including Chiffon, Devil’s Food and Frosting.

Offers Todd Ziegenfus, Cupcake’s Marketing Director: “Cupcake wines (and now vodkas) have really resonated with consumers seeking quality, variety and delicious flavor at a fair price. These values are especially important to today’s brides and their families who are aiming to entertain a crowd deliciously and affordably. We’re thrilled to partner with Alison, a true creative force in the bridal industry.”

For more information on Cupcake Vineyards and the Cupcake Bridal Headquarters, visit

About Cupcake Vineyards: Part of Underdog Wine & Spirits, Cupcake Vineyards offers wine enthusiasts a new way to reward themselves and to live deliciously. Consumers can find Cupcake Vineyards wines at better grocery stores and specialty wine retailers across the nation and via the web. For more information visit the Cupcake Vineyards website at

About Underdog Wine & Spirits: Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the “underdogs” of the sometimes stuffy wine and spirits world. The unit works with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, its portfolio includes many of today’s most dynamic growth brands. For more information about Underdog Wine & Spirits visit

To schedule an interview with Alison Hotchkiss, please contact Lisa Klinck-Shea at lisa(at)folsomandassociates(dot)com.


Lisa Klinck-Shea