Curlkit is Converting 18% of Customers into Brand Ambassadors Using ShopSocially’s Share-a-Purchase App

Mountain View, California (EastBayDaily) — Leading online subscription provider of natural products for curly hairs, Curlkit is leveraging the customer delight at the point of purchase to generate quality social referrals for their site. By embedding social modules from ShopSocially’s social apps platform, Curlkit is encouraging its customers to share their purchases on social media. As a result, 18% of Curlkit customers are sharing their purchases, generating quality social referrals for Curlkit.

“Curlkit thrives on our customers’ passion to curate best quality products for naturally curly hairs. ShopSocially is helping us leverage the passion of our customers to generate social referrals and increase business,” commented Dino Cummings, Co-Founder at Curlkit LLC. “Social sharing of purchases is converting our happy customers into brand ambassadors on social media and driving valuable word-of-mouth promotions.”

Curlkit is using ShopSocially’s Share-a-Purchase app on the order completion page to encourage customers for purchase sharing. Customer delight is highest when they have just purchased the product. This customer delight is being converted into social referrals for Curlkit by incentivizing customers to share their purchase on social media. Each social post created acts as word-of-mouth promotion and generates quality friend traffic to the Curlkit site. This referral strategy is helping Curlkit convert 18% of its customers into brand ambassadors on social media.

Curlkit is also using ShopSocially’s Social Connect app to drive viral email acquisition. Website visitors are encouraged to connect with Curlkit brand using Facebook connect. As users connect with Curlkit, they share their pre-verified email address used to login to Facebook. They also share their rich social profile complete with details like age, gender, likes, interests, friend information. For every such connect, a social post is generated by user mentioning why they like Curlkit brand. This acts as social referral and drives quality referral traffic. For Curlkit, this referral traffic is converting at a high rate of 25.10%.

Studies have shown that word-of-mouth referrals from friends and family are the most trusted source of advertisement. Marketers can drive maximum benefit of referral marketing by getting customers and website visitors to refer their brand on social media. Social referral programs have higher impact as referrals coming from customers’ with their social profile carry higher credibility and reach to a wider audience when they are shared via social media.

“Referral marketing has been one of the most potent weapons in a marketer’s repertoire. Driving these referrals via social media enhances its reach and makes it a must-have strategy for online marketers,” said Jai Rawat, CEO, ShopSocially. “ShopSocially is thrilled to contribute in converting Curlkit’s customers into brand ambassadors and driving social referrals.”

About Curlkit: CurlKit is an established online subscription service for naturally curly hair. Curlkit delivers quality samples each month with video tutorials, hair styles, hair routines and more. Curlkit’s mission is to help women with naturally textured hair sort through the clutter, to find new brands and rediscover old favorites of various hair and beauty products in the market.

About ShopSocially

ShopSocially is a one-stop social, referral and retention solution for marketers. Leading brands like Crabtree & Evelyn, CafePress, Zipcar, Ulta, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit


Vibhushan Waghmare