Cytiva Announces Free Webcast: Performance Management in a Down Economy

Emeryville, California (EastBayDaily) — Cytiva, developers of talent management solutions, SonicRecruit, SonicOnboard and SonicPerform, announced today a new performance management focused webcast in their 2009 TalentTalk Series entitled Performance Management in a Down Economy.

Many industries are being asked to do more, with less people. Demand side economic drivers have fundamentally changed how organizations do business, and the need to change strategies and remake a workforce to execute these strategies will ripple through many sectors of U.S. business. Smart companies are looking to their performance management systems to help them through this difficult time, but it’s not the same kind of performance management that many companies practiced prior to the meltdown.

“Performance Management in a Down Economy” will show you how a focus on productivity, alignment and technology can help get your organization focused, increase retention of top talent, and provide insight to help you make tough personnel decisions.

“After the last eight months, I firmly believe organizations should take a mulligan, give their managers a year off from doing performance evaluations and focus on rebuilding a new foundation of alignment and performance for the future,” said Ian Alexander, Vice President for Cytiva. “The Performance Management in a Down Economy webcast is designed to show HR organizations how to focus their performance management systems to serve the needs of their key stakeholders through the practice of alignment, feedback and measurement of evolving organizational objectives.”

Performance Management in a Down Economy aims to give practical, real world advice in a no-hype, non-sales environment. It is presented by Ian Alexander, Vice President of Cytiva. As former president leading performance management software provider CCHKnowledgePoint, Alexander has seen thousands of companies wrestle with performance management issues from both a process and technology standpoint.

Performance Management in a Down Economy takes place Thursday, April 23 at 10 AM PDT. To register for this free webcast, simply visit .

The current line up of Sonic TalentTalk webcasts include:     Performance Management in a Down Economy     Uncover Hidden Cost Savings in Your Recruiting Process     Recruiting 2.0     Communicating Your Employment Brand     Career Center 101     Rethinking your Recruiting Metrics for a Down Economy     Tips and Tricks for Effective E-recruiting     Talent Acquisition Systems: Building a Strong Business Case Participants can register for one or all of the Sonic Talent Talk Series at .

About Cytiva Software Inc.: Cytiva Software Inc. (CRX:TSX.V) provides innovative on-demand talent management software and services to mid-sized and Fortune 500 companies. Its flagship recruiting software, SonicRecruit, allows corporations to screen applicants, automate recruiting departments, customize corporate career sites and hire great people. This premier applicant tracking system improves recruiting effectiveness, speeding up the hiring process and reducing cost per hire. Cytiva’s SonicPerform employee performance management system automates employee evaluations, aligns employees around key goals and encourages year round feedback. For more information, visit .

CONTACT: Ian Alexander mediarelations (at) sonicrecruit (dot) com 510-984-1986

The TSX has not reviewed and does not accept responsibility for the accuracy or adequacy of this news release, which has been prepared by management.

Forward-looking Statements: This news release contains forward-looking statements related to the future financial condition and results of operations of Cytiva. These statements are based on current expectations and estimates about the human resources markets in which Cytiva operates and management’s beliefs and assumptions regarding these markets. These statements are subject to important risks and uncertainties which are difficult to predict and assumptions which may prove to be inaccurate. Some of the factors which could cause results or events to differ materially from current expectations include but are not limited to: general economic conditions, market or business conditions; changing competitive environment; changing regulatory conditions or requirements; changing technology; and success in implementing productivity initiatives. Some of these factors are largely beyond the control of Cytiva. Should any factor impact Cytiva in an unexpected manner, or should assumptions underlying the forward-looking statements prove incorrect, the actual results or events may differ materially from the results or events predicted. All of the forward-looking statements made in this document are qualified by these cautionary statements, and there can be no assurance that the results or developments anticipated by Cytiva will be realized or, even if substantially realized, that they will have the expected consequences for Cytiva. Readers should not place undue reliance on any forward-looking statements. Further, Cytiva disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or any other occurrence.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


Ian Alexander
SonicRecruit (Cytiva)