Walnut Creek, California (EastBayDaily) — Diablo magazine has chosen local.com, a leading online local media company ranked by Nielson as the 10th largest search company in the U.S., to power Diablo Local. Diablo Local (local.diablomag.com) is a directory specifically designed to deliver and connect consumers looking for local businesses and services in the San Francisco East Bay and surrounding area.
Diablo magazine now features Local Corporation’s private label directory platform, Local Connect, throughout diablomag.com, including prominent placement on its home page and other selected areas of the website (diablomag.com). Diablo magazine has also implemented “popular searches” links as well as social sharing tools as part of the directory.
“We are extremely pleased with the performance of Local Corporation's business directory platform and the value it brings to our advertising clients and our readers alike in searching for local businesses,” said Barney Fonzi, Group Publisher for Diablo Publications. “It's the perfect complement to the strong branding our print publications are known for and we're happy to be able to offer these services in a comprehensive and integrated fashion.”
Diablo Local makes business searching easy. Every business and service within a 50-mile radius of Walnut Creek is listed in the directory. There are several main categories such as restaurants, hotels, beauty and fitness, and home products, as well as several other useful business and service categories. Advertisers have the option to add a free listing or upgrade their Diablo Local listing, which includes a top-level ad on the Diablo Local home page, business description, video, photos, website listing, and a series of other listing enhancements.
Earlier this year, Local Corporation launched an updated user interface for Local Connect, which incorporates new features, including a new home page design, customized templates, enhanced maps, and more. Local.com reached total traffic of 93.7 million monthly unique visitors on the Local.com site and network during the fourth quarter, up from 91.9 million from the third quarter 2011 and up from 80.1 million from the same period one year ago.
About Diablo Publications For over 32 years, Diablo Publications has been creating award-winning publications, including Diablo magazine, Napa Sonoma magazine, Diablo Arts, and the Tri-Valley California Visitors Guide. Covering travel, theater, lifestyle, and home design, Diablo Publications celebrates the people, places, and pleasure of the East Bay and North Bay. Diablo Publications’ custom content division, Diablo Custom Publishing (DCP), provides complete print and online marketing communications and customer publishing services for corporate clients nationwide. For more information, visit diablomag.com or dcpubs.com.