Discovery Toys Introduces Next Generation To Classic Learning-Through-Play Brand For The Holiday Season

Livermore, California (EastBayDaily) — Discovery Toys, a trusted learning through play brand for more than 35 years, has introduced its new 2014-15 catalog, offering a wide range of premium quality learning toys perfect for holiday gift giving for infants, toddlers, preschoolers and school-age children. Founded in the 1970s by early childhood educator Lane Nemeth, Discovery Toys delivers a hands-on, multi-sensory, child-directed play experience and invites parents and care-givers to participate in the fun.

Among this year’s holiday highlights is the new Earth Play collection of hug-and-hold take along animal buddies for babies, all produced with certified organic cotton. Returning classics, recommended by childhood development professionals, include the award winning Measure Up! Collection® and Marbleworks ® raceway sets, as well as Fashion Friends and Change-the-Story books. The catalog also features more premium quality wood learning toys, new family games, a range of eco-friendly products, and a trove of other playtime treasures. Every item in the Discovery Toys catalog is BPA Free, meets or exceeds all required safety standards, and is backed with an unconditional satisfaction guarantee. Discovery Toys products are available through DT Educational Consultants and at

“Discovery Toys is ripe for rediscovery by the next generation of parents and educators who expect toys to do more than entertain,”said Jerry Salerno, CEO of Discovery Toys. “Since our founding in 1978, Discovery Toys has been a pioneer in providing fun, kid-powered educational products that incorporate layers of learning. The benefits of our unplugged, anti-violent products are limitless.”

Each Discovery Toys product incorporates a unique play experience designed to stimulate multiple centers in the brain simultaneously, while promoting critical thinking and open-ended imaginary play. Parents and caregivers are encouraged to participate in the playtime, which enriches the learning and builds lifelong bonds. Discovery Toys’ award-winning products support critical learning pathways that lead to school readiness, self-confidence and academic success.

“We have received countless testimonies from families who have raised their children with Discovery Toys products in their home,” adds Jerry Salerno, CEO of Discovery Toys, “and how these toys and games have helped their grown children to enjoy successful careers, rich relationships, and active community participation.”

An additional benefit of many Discovery Toys products is the support they provide for children with special needs and developmental disabilities. With toys designed to develop independent play, promote sustained engagement, and build skill sets for cooperative play, Discovery Toys is the leading choice for many parents and professionals who support children with Autism and other special needs.

To view the complete 2014-2015 catalog, visit

For interviews with Discovery Toys representatives, please contact Eric Katzman at 212-901-0650 or e-mail ekatzman(at)momentum-cg(dot)com.

About Discovery Toys Discovery Toys ( is the foremost direct selling company in the toy category, specializing in premium learning products for newborns through school-aged children. Each Discovery Toys product incorporates layers of learning and a unique play experience designed to promote critical thinking and open-ended imaginary play. With safety and quality standards that exceed U.S. and Canadian national standards, Discovery Toys backs every product with a satisfaction guarantee. Headquartered in Livermore, California, Discovery Toys products are sold in the U.S. and Canada.


Denise Finnegan


Eric Katzman