Oakland, California (EastBayDaily) — The Grubb Company is taking greater advantage of social media and mobile communication to best help customers looking for Berkeley, Oakland and Piedmont real estate. As they navigate a choppy market, the company found this strategy to be a way to maintain an effective real estate experience with clients.
“The fundamental protocol of the real estate business environment is changing dramatically,” said D.J. Grubb of The Grubb Company in Montclair. “The downturn in the economy coupled with rapid changes in technology and human behavior is demanding that we rethink how we connect with our clients.”
The Grubb Company is relying more on mobile devices and social media channels to engage with its clients. The great innovations from smart phones and iPads have created new means for the company to be accessible to clients, making communication easier. The company has taken hold of today’s technological advancements and incorporates them into its real estate business. Some of the ways it is making use of these new trends in technology include a Facebook page, where listings and open homes are being posted and where buyers can communicate with Realtors, mark their favorites and share listings with friends. The company also uploads video tours on Youtube.
“In spite of the economy, these are exciting times for Realtors,” said Grubb. “We will be continuously evaluating new tools as they’re developed and use those that make the real estate sales experience dynamic and positive for our clients and the public.”
For more information about The Grubb Company, call 510-338-4445 or visit http://www.grubbco.com.
About The Grubb Company
The Grubb Company is a full service agency with experience in luxury real estate in Piedmont, Berkeley, Oakland and Kensington. They have an attentive support staff of transaction coordinators and a full marketing team to help complete your business with them.
The Grubb Company Realtors