Easter Candy Goes Green at Natural Candy Store

Concord, California (EastBayDaily) — Consumers looking to fill Easter baskets with healthier candy this year can find many natural and organic options at the online store NaturalCandyStore.com, including several types of natural jelly beans to choose from.

Like most candy, regular Easter jelly beans contain a multitude of artificial flavors and colors, which are derived from petrochemicals and coal tar. Until recently there were few options for candy lovers who wanted to avoid artificial ingredients for health or environmental reasons. Thanks to the growth of the natural and organic products industry, consumers can now enjoy healthier, all-natural versions of their favorite candies.

“When I was growing up in the 70s my mom ran a natural foods store, so I wasn’t allowed to eat any artificial food additives,” says Dawn Van Hee, founder of NaturalCandyStore.com. “Back then there were almost no natural candies on the market, and certainly no natural jelly beans. My Easter basket was a little sparse! Now, several decades later, we’re finally seeing a number of natural candies enter the marketplace. We’ve actually added a new jelly bean item to NaturalCandyStore.com each year since we opened in 2007, and this year we’re pleased to be able to offer our customers three different brands of natural jelly beans.” Surf Sweets Organic Jelly Beans are certified organic, allergen-friendly, corn syrup-free, and even contain Vitamin C. Jelly Belly makes a natural version of their famous jelly beans in Summer Fruit Stand and Tropical Fruit Blend flavors. Green Beans All-Natural Jelly Beans, launched this past year, stand out for their bright colors and clean flavors, perfect for mixing into jelly bean “recipes.” In addition to natural and organic jelly beans, and many other types of natural and organic candy, a variety of natural Easter candy items will be available at NaturalCandyStore.com starting in March. Look for Easter baskets and paper mache eggs pre-filled with natural, organic, vegan, or gluten-free candy mixes, as well as foil-wrapped bunnies and eggs made from fair-trade, organic chocolate.

About NaturalCandyStore.com: Founded by two sisters and their mom in October 2007, NaturalCandyStore.com is the first 100% natural candy store. The online retailer caters to a variety of special dietary needs including organic, fair trade, vegan, allergen-friendly, gluten-free, dye-free, Feingold, kosher, and more. NaturalCandyStore.com brings together only the best-tasting natural candies, many of which are difficult to find locally, in a fun, user-friendly web store.


Dawn Van Hee