Elroy, New Bluetooth Earbuds, Reaches Stretch Goal and Crowdfunds Over $100,000

Berkeley, California (EastBayDaily) — Elroy is a Bluetooth device that conveniently clips to a user’s clothing allowing the earbud cord to be just ⅓ the length of normal headphone cords. Not only does Elroy eliminate tangled cords and add functionality to a user’s digital lifestyle, but it also provides a magnetic docking station for earbuds when they’re not in use, and serves as a remote control for any Bluetooth enabled mobile phone.

Wearable technology is becoming an important new factor in consumer electronics. Ranging up to 100 feet and weighing a little less than two US quarters, wearers will easily forget they’re wearing the device. Elroy’s patent pending, magnetic docking points keep users easily available while cooking, running, cycling, driving or just going about daily life.

Currently, Elroy is running a crowdfunding campaign on the most popular platform, Kickstarter, in order to raise the funds necessary to manufacture the device. Elroy’s early bird special has long run out, but backers can support the project and get an Elroy for just $89. The device will ship with a short micro USB cable, so users are able to charge it by connecting Elroy to their computer, or with any USB wall charger. Want more? The Elroy team is offering other rewards such as extra sets of shorty cord earbuds, T-shirts, launch parties, the opportunity to design your own and more.

“Now that we have our basic funding in the bag, my team and I are moving forward with product development this week,” says Rob Honeycutt, Founder of Elroy and Timbuk2. “It helps a ton to get backers’ thoughts and ideas as we move along, so we’ve been encouraging everyone to leave suggestions and comments on our campaign page.”

Within just eight hours of Elroy launching its Kickstarter campaign, the project had reached its $30,000 funding goal which means Honeycutt will now have enough funds to produce the device. About two weeks later, Elroy reached its first stretch goal of $100,000 and Honeycutt has now promised to offer a custom set of earbuds for Elroy (he was previously offering a standard set of high quality shorty cord earbuds). Honeycutt has also set additional stretch goals. He will design a travel case for Elroy when the project reaches $150,000 and eventually extend Elroy’s battery life beyond five hours of talk time and 100 hours of standby.

To learn more about Elroy’s Kickstarter success or to order a pair of Elroy Bluetooth earbuds, visit http://bit.ly/ElroyKS on or before Apr 17 at 10:01am EST when the campaign will end. Also, be sure to visit Elroy's Facebook page where Honeycutt is currently holding fun contests, and giving away Elroy Bluetooth earbuds.

About Elroy

Elroy is the brainchild of Rob Honeycutt, Founder of Timbuk2, where he developed a production system that allowed customers to order customized products online. Now, Rob is bringing his manufacturing experience to the consumer electronics market with Elroy. Honeycutt believes that “Made in the USA” is not just a fun idea, but a better way to make products, and is excited to be part of what is going to be a new wave of domestic manufacturing. Manufacturing done right. For more information on Elroy, visit http://www.meetelroy.com, Like them on Facebook and Follow them on Twitter @Meet_Elroy.


Jessica Chesney