EnviaFlores.com Reaps Sales Conversion Uplift by Enabling Social Sharing on its Site Using the ShopSocially Platform

Mountain View, California (EastBayDaily) — Largest only flower delivery service in Mexico, EnviaFlores.com is encouraging social sharing on its site to drive word-of-mouth promotions of its brand. For customers looking to send flowers to Mexico and delight their loved ones, EnviaFlores is making the shopping experience on its site more social by embedding onsite social modules from leading social marketing platform ShopSocially. These modules enable website users to share the EnviaFlores website on social media and to connect with EnviaFlores brand on Facebook, generating valuable social referrals and extending the viral reach of brand. This is resulting in uplift in sales conversion rate, with EnviaFlores seeing sales conversion rate as high as 27.05%.

“EnviaFlores story is about delivering smiles for our customers through beautiful flowers and gifts. We are passionate about feelings our customers send for their dear ones through flowers. This has been the key to our success till now,” commented Ricardo Blancarte, Digital Marketing Manager at EnviaFlores.com. “ShopSocially campaigns are empowering word-of-mouth promotion for our brand through social media, boosting our sales conversion rate. We are happy to see our brand go viral and get more sales.”

EnviaFlores is using ShopSocially’s Social Connect app to encourage website users to connect with its brand on Facebook. Users are incentivized to share their reasons for endorsing EnviaFlores brand on social media. By connecting through Facebook connect feature, users share with EnviaFlores their pre-verified email address and also valuable social profile information like age, gender, location, Likes, interests, friend information. These endorsements are posted on Facebook, making them socially shared customer referrals, driving quality referral traffic to EnviaFlores website. EnviaFlores is getting a high sales conversion rate of 18.35% from this traffic.

To boost social sharing on its site, EnviaFlores used ShopSocially’s Share-and-Save app. Users were rewarded for sharing site on social media channels like Facebook, Twitter and Google+. This resulted in 6.8% of site users sharing EnviaFlores with their friends on social media. This viral promotion campaign helped EnviaFlores score a sales conversion rate of 27.05%.

EnviaFlores is using ShopSocially’s Social Login app to facilitate user login to the site using their favourite social media profile. This extends the default social media browsing experience onto EnviaFlores site. It simplifies the registration process and helps in reduction of cart abandonment rate.

Receiving beautiful flowers as gift always extends warm wishes and spreads happiness. Users are capturing this happiness in form of beautiful selfies with these flowers and posting them on social media channels like Instagram, Twitter and Facebook with hashtag #enviaflores. EnviaFlores is using ShopSocially’s Photomonials app to aggregate these customer photos and showcase them on site in form of an attractive photo-gallery. This visual social element on EnviaFlores website is increasing user-engagement and making shopping experience on site more social.

Over the year, marketers have realized that to derive the true benefit from social media for their business, it is important to integrate social media influence within the onsite shopping experience on site. Besides being an effective traffic source, marketers should leverage the power of social media to drive word-of-mouth promotions and increase sales conversion rate.

“Word-of-mouth has always been the most effective and rewarding promotion option for marketers. Social media’s vast reach further propels the word-of-mouth promotion influence. Marketers should embed onsite social modules on their site to make user-experience more social and drive maximum social sharing.” said Samir Palnitkar, President at ShopSocially. “Gifting flowers is an inherently social activity which EnviaFlores has championed over the years. We are happy to have helped them extend the same warmth on their site and make user-experience more social and rewarding.”

About EnviaFlores:

Started in 2001, EnviaFlores.com is Mexico’s largest online service for delivering flowers and gifts. Through its own distribution service and an extensive network of florists, EnviaFlores guarantees delivery of flowers in 3-5 hours across anywhere in Mexico. To date, they have the largest network of florists in Mexico which are distinguished by their professionalism and quality of design and product. EnviaFlores oversees day-to-day quality of each delivery to ensure the best service and the best shopping experience in Mexico.

About ShopSocially

ShopSocially is a one-stop social, referral and retention solution for marketers. Leading brands like Crabtree & Evelyn, Dressbarn, Zipcar, Ulta, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.


Vibhushan Waghmare