Walnut Creek, California (EastBayDaily) — After years of teaching business writing, award-winning writer Lynda McDaniel was worried. She knew firsthand that good writing can make a huge difference in company profits and prestige, but quick-and-dirty e-communications were taking over.
“Texts and tweets have their place; they’re fun and fast,” McDaniel says. “But wiggling your fingers over a keypad is not writing. When you need an impressive report or persuasive proposal, you need powerful business writing skills.”
That’s why she created AFCBW to make writing training available to everyone from C level to entry level. It’s designed in offer regular, year-round support so members can learn in the privacy of their office or home at their own pace—even with a busy schedule. Studies show that a this kind of measured learning is more effective.
“Seminars and workshops are great, but without repeated follow-up, the new information fades like yesterday’s pop stars,” McDaniel explains. “AFCBW offers just the right amount of instruction in weekly increments. Through a steady stream of information and inspiration, we make the learning stick.”
The U.S. Department of Education agrees. As stated on its Web site: “A key aspect of effective teaching and learning is helping students to retain information. … Research has shown that exposing students to key concepts and facts (over time) greatly reduces the rate at which information is forgotten.”
“It’s like having a personal writing coach.”
That’s what a member recently said about AFCBW benefits. Members receive regular coaching on time-saving, results-improving techniques such as:
1. Write your first draft fast. Just get it down. You can make it better later. This speeds up the writing process and makes room for creativity.
2. Write TO your readers, not AT them. Craft your message to help solve a problem or show the benefits you offer.
3. Break it up—with numbers, bullets, or white space. People just delete big, boring blocks of copy.
Dig deeper As much as McDaniel wants to see better writing in the workplace, she’s after something deeper. She wants to help people unlock their creativity—and writing plays a key role.
“Writing is the portal to our thoughts. When we spend time writing and delving deeper into our thoughts, we dramatically increase our ability to persuade, sell, teach, improve, guide, change, contribute, and create,” she explains. “We’ve got vast resources in our brains just waiting to be unleashed. Writing can help us get to those ideas—ideas we don’t even know we have.”
McDaniel and her team bring a broad range of expertise to AFBCW. She’s been a successful writer for more than 25 years and a business writing instructor for five; the association’s board of directors includes leading experts in the fields of leadership, branding, networking, presenting, and publishing. The AFCBW approach is based on McDaniel’s critically acclaimed book, “Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two,” which took top honors at last year’s National Best Books Awards.
Unlike most business-writing courses and books that are dry and dull, McDaniel’s work is a breezy, well-written how-to guide, nicely held together with stories of her experiences. —Kirkus Discoveries Review
Pennies a day The association is affordable—less than 25 cents a day. McDaniel designed it that way to reach as many as possible because she knows how much writing can help them achieve success. AFCBW membership package ($89 a year) includes: Online training that develops productivity, effectiveness, innovation—whether working in the office, at home, or on the road. 24/7 online forum that provides answers to questions about writing. Award-winning book and regular newsletters that deliver inspiring information. Weekly motivational cards that build momentum for lasting learning. Educational games and contests that create excitement and accountability.
Maybe the best feature of AFCBW is the hope and encouragement it provides. Every benefit is designed to help members build confidence and competencies.
“Writing well at work is more a matter of mindset than talent,” she adds. “AFCBW is all about helping people believe in themselves—and there’s no telling where that can lead.”
For more information about AFCBW, go to http://www.afcbw.com or call 925-465-1831.
Praise for “Words at Work”:
… This solid little book packs a punch—with powerful reminders for the pros while giving fearful writers a coach, cheerleader, and role model. … This deceptively simple and engaging guide for workplace writers is highly recommended. —ForeWord Reviews
“Words at Work” will help you banish your fears of writing while providing you with all the tools you’ll need to confidently tackle any writing task you’re called on to handle. —Peter Bowerman, Author, The Well-Fed Writer series, http://www.wellfedwriter.com
“Words at Work” is fabulous, fabulous, fabulous. I’m going to recommend it in my graduate-writing courses. It’s so readable, and the style is lively and thoughtful. —Dr. Irene Willis, educator and author
About Lynda McDaniel: Lynda McDaniel, director of the Association for Creative Business Writing, has helped hundreds of people to write better. She brings more than 25 years of professional writing experience to her seminars, presentations, and books. She’s written for national and regional companies such as DuPont, Georgia Institute of Technology, Kennedy Center for the Performing Arts, and Builders Capital Mortgage, among others. Her business-writing coaching and seminar clients include Boeing, Key Bank, City of Seattle, YMCA, T-Mobile, U.S. Small Business Administration, University of Washington, University of Puget Sound, Cutter & Buck, First Choice Health, Kroll Security, and Seattle Chamber of Commerce. Her long career as a journalist includes feature articles for magazines and newspapers such as Law & Politics, Associations Now, Southern Living, Country Living, Yoga Journal, University of Chicago Magazine, Atlanta Journal & Constitution, Seattle Post-Intelligencer, guideposts.com, and washingtonpost.com.
Association for Creative Business Writing