FINIS Announces Title Sponsorship for 16 Upcoming American Swim Coaches Association (ASCA) Swim Clinics through 2008 Olympic Games

Livermore, California (EastBayDaily) — FINIS, Inc. ( technological leader of advanced training equipment for the swimming industry, today announced a title sponsorship agreement with ASCA for 2007 and 2008 leading up to the 2008 Summer Olympic Games. This agreement will allow FINIS and ASCA to work with coaches and learn to swim instructors to provide continuing education over the next two years at 16 swim clinics across the USA.

John Mix, President of Finis, notes, “Today, you can’t go to a training pool around the world without finding Finis products like our swimmer’s snorkel, monofins, Zoomer swim fins or tempo trainers being used. Athletes and coaches depend on our products to improve performance at all levels from the beginning swimmer to Olympic medalists and world record holders.”

John Leonard, ASCA Director, shares, “Finis has been an active sponsor of our Swim America swim school programs for the last 4 years. In fact, our swim schools use the Finis swimwear which is the only swimwear guaranteed for 90 days and their Lane 4 brand of swim goggles which we tested as the best children’s goggles for our learn to swim programs. Finis has really established itself by manufacturing high quality products and brands.”

A detailed synopsis of the 2006-2008 ASCA Clinic Schedule can be found at The 2006-2008 Clinic Schedule includes venues in Orlando and Fort Lauderdale, Florida; Los Angeles and Palo Alto, California; Auburn, Alabama and Great Falls, Montana. Other clinics will coincide with the top swim meets in the country.

About FINIS, Inc.

Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS, Inc. develops the most technological and advanced training equipment for the swimming industry. From competitive swimwear and technical training equipment to high-end competitive swim goggles and children’s water confidence products including Waterproof Kids and Baby Steps, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Brands owned and operated by Finis include: FINIS, SwiMP3, Zoomers, Lane 4, and Water Pals.

About American Swim Coaches Association (ASCA)

The American Swimming Coaches Association is a professional service organization based on a central theme of "Leadership In American Swimming Through Education, Certification, and Cooperation." ASCA is dedicated to creating and enhancing progressive and highly visible programs that are effective in strengthening and improving the coaching profession, and building a stronger swimming community.

About Strategic Living, Inc.

Founded in 1999 by Christine Cibula, Strategic Living, Inc. is a San Diego based Business Consulting Firm focused on the empowerment of entrepreneurs and small business owners. Comprehensive services include targeted search engine optimized press releases, publicity and events, marketing, and media relations. Clients come from a variety of businesses, but they all have one thing in common. The information, products, and services they offer serve to better the world, one life at a time.


Christine Cibula, Publicist