Oakland, California (EastBayDaily) — Youngblood Timepieces, an up and coming fashion watch line based in Oakland, California filed suit today in federal court in the Central District of California against Fossil Inc. due to trademark and trade dress infringement (Case # 11-8175). The list of co-defendants included high-powered retailers such as Macy’s, Sears, Urban Outfitters, Amazon. com, Zappos.com, Nordstrom and Dillard’s. Youngblood (also known as “YB”) debuted at various Macy’s stores throughout the United States in 2008 following trunk shows at locations in Texas, Georgia, Louisiana, San Francisco, Arizona, Colorado and Nevada which were marked by record sales outselling Fossil and other competitors during some of these events. Youngblood claims that Fossil Inc. through its subsidiary Diesel has infringed on its trademark rights by using its name without permission on a new line of approximately 52 watch styles. These watches are being sold at major retailers throughout the U.S. and U.K. as well as on-line.
Youngblood is a brand that emerged in 2007 and gained popularity quickly as a celebrity favorite worn at Music Award Shows by high profile A- list stars.
Youngblood Timepieces has set its sites on making a clear mark on the watch industry. The fashionable wristwatches combine unique design, quality, and sophistication. The elegance of the brand appeals both to young professionals and the elite urban market alike. The company launched with 75 watches featuring styles for both men and women. The timepieces retail for $79.95 to $259.95 each, placing the brand solidly in the mid-price range of the retail watch market.
The Youngblood brand was founded on a dream and a friendship. Paul Youngblood, the creative force behind the brand, had dreamed of bringing something fresh and new to the watch industry. He shared his vision with a friend, Patrick Martin (CEO) and the two formed YB whose practices are revolutionary in both business and design.
Co-Founder Patrick Martin, when asked about the lawsuit stated: “We have asked Fossil Inc. to cease and desist from all business practices that violate our trademark rights. However, to date they have failed to do so and it left us no choice except to file suit to protect our brand name and image.” In relation to the filing of the suit, Martin did comment: “It is our intention to settle this matter with as little complication to all parties involved as possible. At the same time, we will not allow Fossil Inc. to continue to infringe on our brand name and image. Our legal team is pursuing all avenues of legal action available to us.” The suit seeks injunctive relief to prevent Fossil from continuing to manufacture or market the watches under the Youngblood designation as well as damages both from Fossil Inc. and the individual retailers who sold the watches.