Alameda, California (EastBayDaily) — With its launch today, The Fractional Collection creates the industry’s foremost online platform, enabling industry professionals such as developers, contractors, hotel executives, luxury goods and services providers and others in the category to access a coveted demographic in an elegant, high-concept environment. Site features include a Showcase, where premium fractional real estate from around the globe is profiled; a Glossary, which educates high-end consumers and allows them to better navigate the world of fractionals; and a Marketplace, where the amenities of the luxury lifestyle are highlighted in an environment designed to initiate transactions. The website also features a companion blog which not only provides insights and information on the latest developments in fractional real estate, jets, yachts and cars, but profiles the best and brightest in the industry.
The Fractional Collection team, boasting over three decades of resort residence experience, integrated the latest Web 2.0 tools and lead generation technology in building the site, and put considerable effort into creating an elegant, easy-to-navigate design. “FractionalCollection.com has been designed from the ground up as a unique hybrid that not only is a consummate industry marketplace to advertise fractional assets, but is a nexus for our entire community, a place where consumers can learn, inquire and begin the acquisition process,” said Mel Grant, President and CEO. Indeed, FractionalCollection.com creates a multi-tiered experience where a developer can showcase his latest project, an architect can get an update on a hotel fractional residence endeavor, and a high-end consumer can read a blog post about the latest trend in celebrity chefs.
“Now, advertisers, industry professionals and luxury lifestyle aficionados have the ideal online environment to conduct commerce and share information on the best opportunities in the industry,” states Ron Wright, Vice President of Marketing. For those new to the industry, Wright defines fractional real estate as a vacation home sold to several discerning individuals with a set of governing documents that spell out the rights and obligations of each of the owners. Buyers then own a deeded fraction of these upscale properties. Similar luxury items, such as private jets, rare and exotic cars, and yachts, can also be fractionally sold and owned through the network facilitated by FractionalCollection.com.
“The present economy demands that we perform at the top of our game. The Fractional Collection delivers the tools to do just that – the ultimate resource for industry professionals to reach a discerning audience interested in their inventory,” observed Grant. The Fractional Collection site is intended to join these industry leaders and the select audience searching for these types of products and services in an unparalleled environment.
For more information on The Fractional Collection’s luxury offerings, visit FractionalCollection.com.
About Mel Grant, Ron Wright and the Fractional Collection:
Mel Grant, President and CEO of The Fractional Collection, and Ron Wright, Vice President of Marketing, have launched a full-featured website and blog to serve as a marketing platform for industry professionals in the fractional luxury category, including upscale vacations homes, private jets, yachts and custom exotic cars. The site also serves as a searchable venue for upscale audiences seeking fractional ownership of these assets.
The Fractional Collection blog provides information, tips, and insights from experts and an in-house editorial team, as wells as features, interviews and guest blogs from industry luminaries. New content from the latest developments in the industry is posted regularly and member participation is encouraged.
New registrants receive The Fractional Collection newsletter, special offers, and preferred invitations.
The Fractional Collection