Get With it; New Program Offers Practical Ways to Use Web 2.0 in Your Business

Pleasant Hill, California (EastBayDaily) — Get with it! This is the advice John I. Todor, Ph.D., managing partner of The Whetstone Edge, LLC is giving CEOs, executives, entrepreneurs, consultants, independent agents and employees who are not actively using social media to advance their business or career.

What to they need to get with? Using Web 2.0 tools like social bookmarking, social networking, online press release and blogs. The Web 2.0 has forced businesses to play by new rules, and every business person needs to understand them, not just the marketing professionals. Web 2.0 has also introduced new tools that make it easier to thrive in today’s fast-changing and increasingly complex business world–every businessperson needs to know how to harness them.

Why? Customers increasingly vet companies, products and the people they do business with online, and are highly influenced by online reputations. Customers want to know what it will be like to do business with a company and what kind of experience they can expect once they purchase its product. Businesses that don’t have a credible social media presence are losing out. Todor especially encourages to those involved in small and medium sized businesses to get involved since it can have a big effect on their business.

Get with it! Practical Ways to Use Web 2.0 in Your Business is a new program just released by The Whetstone Edge, LLC. It is a self-paced, online program to help regular business executives, not online marketers, harness Web 2.0 to help themselves thrive in today’s fast-changing and increasingly complex world.     First by using Web 2.0 filters to turn information overload into insights and opportunities.     Second, by using social networks to build a brain trust that goes beyond connections to open, cooperative and collaborative relationships that leverage the knowledge, know-how and connections of those involved.     Third, by harnessing the viral network effect of social media to build a visible social media presence that establishes credibility with customers–a presence that attracts customers to the potential mutually beneficial and lasting relationships.

This program is not just talk. It includes a companion eBook, Get with it! The Hands-on Guide to Using Web 2.0 in Your Business. Each chapter provides the step-by-step process for implementing the strategies and tactics discussed in the corresponding online session. The eBook includes 116 live links to get the business person hooked up and using key tools as well as providing a pool of readily available resources–all aimed at helping the business person and business thrive.

The program pulls together a number of Web 2.0 tools into what Todor calls “The Whetstone Edge Social Media System.” People who use the program will learn how to use the features of free sites, tools and concepts like Google Alerts, RSS feeds,, Technorati, Blogs, Linkedin, webinars, podcasts, PRWeb, social bookmarking, social networking, online communities and more. The system shows how to make the whole greater than the sum of the parts when using multiple Web 2.0 tools. Critically, it is always focused on business outcomes.

Todor makes it clear. “The purpose of the Get with it! Program is not to turn business people into online marketers. Its purpose is to give them the insights, understanding and know-how to face inescapable business challenges.”

According to Todor, “Web 2.0 has played a major role in changing the rules of business. The Get with it! Program show how to use Web 2.0 tools not to just play by the rules but to thrive. Today, the Get with it! Program is a competitive differentiator. In the near future, its principles will be everyday tools of business. Get with it! Now!”

Learn more about the Get with it! Program at

John I. Todor, Ph.D. is the managing partner of The Whetstone Edge, LLC ( a consulting firm that applies research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM, customer relationship management, customer experience management and marketing strategy. Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles that lead to customer satisfaction, trust, loyalty, and long term, high lifetime value. They offer clients insights in how to use Web 2.0 technologies, social media and consumer-generated content to strengthen customer relationships. They offer workshops and consult on these topics.


The Whetstone Edge, LLC