Giant Paintball Selects Soffront’s Integrated CRM Solution

Fremont, California (EastBayDaily) — Soffront Software Inc.,, a leading provider of CRM software for 18 years, today announced that Giant Paintball,, chose Soffront’s integrated CRM to increase the effectiveness and efficiency of their sales operation. Giant Paintball is the corporate hub of the world’s largest chain of Paintball Parks in Southern California.

“Now we’ll have a complete customer follow-through system,” said Giovanni D’Egidio, Managing Partner of Hollywood Sports. “Before Soffront, we have had no mechanism for tracking pertinent customer information in order to inform them of our promotions and otherwise communicate with them. The Soffront system will allow sales and customer service to efficiently follow up and reach out in an appropriate and timely manner.”

One key feature of Soffront’s CRM software is its integrated solution. Multiple modules are included in the single subscription price, allowing users to build collaboration and productivity across the business. No additional add-in modules are required for full functionality. Giant Paintball will be using Soffront’s sales force automation, marketing automation, and customer service modules. Sales force automation will be used to manage the selling cycle. The marketing automation application will be used for highly targeted marketing campaigns to qualified prospects. Overall customer satisfaction will be improved using Soffront’s customer service application.

Two key reasons Giant Paintball chose Soffront was ease-of-use and ease-of-customization. According to D’Egidio, “The simplicity of the program will increase user adoption rates across our organization. We are also implementing a new phone system and this influenced our purchase of a CRM system.” D’Egidio continued, “Additionally, with Soffront’s easy to customize integrated CRM suite, we felt Soffront best fit our sales, service and marketing requirements”.

About Soffront For over eighteen years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time using CRM. Companies that switch to Soffront report significant cost savings by eliminating add-ons, as Soffront’s integrated CRM contains all of the required functionality. Soffront’s drag-and-drop customization reduces implementation cost. Soffront CRM provides a higher return on your investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

About Giant Paintball Giant Paintball is the corporate hub of the world’s largest chain of Paintball Parks in Southern California. Our entertainment destination Paintball Parks include SC Village, Hollywood Sports, California Paintball Park, Giant Alpine and Giant Lakeside. Giant Paintball has set the industry standards and has gained notoriety by hosting such events as the Spyder Cup, Cal Jam and a number of paintball scenario games. Giant Paintball specializes in church and corporate groups, corporate team building, company picnics, birthday parties, youth groups, summer day camps, bachelor parties and other special events.


Jennifer Young
Soffront Software, Inc.

Chris Iaguinta
Giant Paintball