Gigya Announces Launch of Game Mechanics as Cornerstone of Social Suite for Websites

Mountain View, California (EastBayDaily) — Gigya, Inc., software as a service (SaaS) technology that makes websites social, today announced the availability of Game Mechanics as a fully integrated feature set of the company’s offerings.The Game Mechanics product allows Gigya customers to easily define user actions and then reward those users with points and badges. With Game Mechanics, Gigya customers can also display the results and progress to their users through powerful, customizable plugins such as leaderboards and user achievements. Launch partners including, CarDomain, VideoBash, GoodSearch, Shoebacca and Daily Racing Form will soon implement Gigya’s Game Mechanics technology for their websites.

The application of Game Mechanics to online experiences is a rapidly growing market; a report published in January by M2 Research, a media and entertainment research firm, estimated that spending on gamification projects will grow to as much as $2.8 billion by 2016 from $100 million this year. Game Mechanics are driving the next generation of web loyalty and rewards programs, tapping into virtual and psychological rewards in lieu of, or in addition to, financial rewards.

Gartner analyst Brian Burke wrote in January 2011 that the “gamification of innovation and enterprise architecture is a natural extension of design thinking as it is a human-centric and engaging means of harnessing the power of the collective to drive innovation and change. I believe that game mechanics are going to have a huge impact on the way organizations engage stakeholders, innovate and evolve, and we are just now on the leading edge of that trend.”

An Integrated Solution Until Gigya, the options for online businesses looking to gamify their own sites were limited to point solution vendors, adding layers of complexity to both program management and site integration. Gigya solves this problem by offering Game Mechanics as an integrated part of its social platform. Clients can both automatically incorporate user activity across any of Gigya’s social plugins into the Game Mechanics program, as well as pull in any other valuable user activity on the site, making Gigya’s gamification solution both the easiest and the most powerful option on the market today.

“Gamification has been one of the most requested features from our clients, so we are very excited to bring to market a truly best in class social rewards product,” said Patrick Salyer, CEO, Gigya. “The addition of Game Mechanics further increases the value of our integrated platform, providing clients with everything they need to make their own sites social, and to easily leverage the social business insights that they can use to fuel growth.”

For more details on Gigya’s Game Mechanics solution, go to:

About Gigya Gigya is Software as a Service (SaaS) technology that makes websites social, integrating online businesses with the top social networks and identity providers including Facebook, Twitter and LinkedIn and consolidating the most powerful social features in a single solution. The company enables customers to apply friend and profile data to drive social registrations, scalable word-of-mouth marketing and community interaction. Through analytics, best practices, consulting and support, Gigya optimizes every implementation, delivering measurable social ROI. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders in publishing and commerce including CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot, and Turner Networks.


Victor White