Berkeley, California (EastBayDaily) — The San Francisco Bay Area graphic design firm Project6 Design was awarded the Pixel Award competition’s Food & Beverage category for the design and development of the Biscoff website.
Pixel Award judges look for a creative and technical blend of impeccable graphic design, artistry, technological expertise, and a powerful, stimulating user experience. This year, for the 8th Annual Pixel Awards, they selected applications and sites from some of the best graphic design firms against the following criteria:
Innovation – The app or site must bring something new to the table, break barriers. Content – All the words, music, animation, video, and info on the site. Navigation – How users move around the app or site. Visual design – Graphic appearance of the app or site. Functionality – Creative and efficient use of technology, interactivity, and usability. Overall app or site experience – All of the above combined, the overall impression.
“It can be especially challenging to present food and beverage brand experiences online in a compelling way,” said Project6 Design founder and president Esten Sesto. “We're proud that our ever-evolving approach to creating solutions for clients allows us to deliver award-winning work. I think our unique process, design and development expertise, and over-arching commitment to customer service enables us to deliver on our client's brand expectations. Winning a Pixel Award is a testament to the hard work and passion we bring to a project."
Biscoff cookies, made by Lotus Bakeries, have been made in Europe using the same high quality recipe since 1932—and now Americans are beginning to discover this delicious, crunchy treat. The robust architecture of the new website enables visitors to explore product offerings, link to product purchase more intuitively, and search and filter rich content like recipes and party ideas. In addition, Biscoff’s enthusiastic fans can pinpoint the place they discovered Biscoff on an interactive map and share tips on where and when to enjoy the cookie. Sumptuous photography conveys the Biscoff story, and supporting feature areas make it easy for Biscoff to highlight their product and seasonal interests as needed.
“Deliciousness, high quality and the European heritage of our products were the key elements we asked our design agency to focus on,” said Idil Kozanoglu, Direct Marketing Manager. “Interactivity and two-way communication were also on top of our request list. Project6 delivered on our demands and created an effective and aesthetically pleasing new site that serves as a strong communication and branding tool for Biscoff.”
The Biscoff website was designed and built using the latest award-winning Responsive Web Design methodologies—so images are scaled and navigation is intuitive on all devices, from large desktop monitors to the smallest phones. The site was built using the Drupal content management system (CMS), an open source content management platform powering millions of websites and applications. Drupal is built, used, and supported by an active and diverse community of people around the world. It is a cutting-edge platform that supports the latest technologies that the Web has to offer, and is used by some of the biggest sites on the Web, like The Economist, Examiner.com and The White House. The Drupal project's principles encourage modularity, standards, collaboration, ease-of-use, and more.
About the Pixel Awards Pixel Awards judges are proven innovators in their fields with broad web expertise and a knack for spotting extraordinary talent with fairness and accuracy. They are executives, creatives, and visionaries at top agencies and websites covering a diverse cross-section of industries – art and design, marketing and advertising, product development and technology, and usability.
About Project6 Design, Inc. Project6 Design is an award-winning San Francisco Bay Area graphic design firm working with high-tech, retail, education, and nonprofit organizations. Our strategic process helps clients express their true brand character, solve complex usability problems, and drive business results. Our services include branding, print collateral design, and web design and development. Clients include eBay, Gap, Stanford, CA Technologies, Old Navy, The Siebel Foundation, UCSF, and many others. For more information: (510) 540-8005, info@project6(dot)com, http://www.project6.com, or @P6Design.