Graspr Goes Glam

Mountain View, California (EastBayDaily) — Today, Graspr, the world’s leading instructional video site, announced that it has been selected as a video provider for Glam Media’s GlamTV/BrashTV platform. The GlamTV/BrashTV platform is an innovative video application that allows for the distribution of premium content across Glam Media’s network of 700+ sites with a reach of over 98 million uniques globally.

Graspr videos will now be available to publishers in the Glam Media Publisher Network, pairing high-quality video content for visitors with relevant monetization opportunities for advertisers. Graspr’s content is complementary to that of the Glam Media Publisher Network, with its channels including style, living, family, health and wellness. Graspr’s video content about consumer electronics, sports and recreation, cars, computers and Internet will be featured on BrashTV, part of Glam Media’s newly launched, a vertical content network targeting men.

This partnership allows Glam Media publishers access to an increased quantity of quality video content across its network and provides new compelling content opportunities for brand advertisers. For Graspr, the partnership is further proof of its syndication model which provides video creators and producers with additional opportunities to increase the distribution of their content and to monetize it.

“Glam Media publishers are focused on providing the highest-quality content relevant to their readers’ interests and passions,” said Christina Cece, Senior Product Manager for GlamTV “Graspr gives our publishers access to videos that will further engage their audience on an instructional level.”

“This partnership with Glam Media opens the door to exciting new distribution opportunities for our producers who can take advantage of the additional reach. At the same time they can attract premium advertisers for their high-quality video content,” said Teresa Phillips, founder and CEO of Graspr.

About Graspr With over 25,000 high-quality videos from producers and experts across major lifestyle markets, Graspr is the world’s leading instructional video network. Graspr is the only site where learners, users, and creators of videos can edit, watch, collaborate on, and syndicate to make money from instructional videos.

Graspr is a privately-held company based in Mountain View, California and can be found at Graspr. Graspr was launched in September 2007 by Teresa Phillips, a former executive at both Yahoo and Time Warner. Teresa founded Graspr to enable people to discover the answers they seek from either experts or from those who have shared a similar experience. Through the broad reach of the Internet, and more specifically the power of video, people all over the world are able to share their wealth of knowledge more freely through Graspr.


Andrea Heuer