Greenberg Hires Tatt Chen as Head of Client and Market Development

Emeryville, California (EastBayDaily) — Tatt Chen has joined Greenberg Brand Strategy as Global Head of Client and Market Development. He comes most recently from Penn Schoen Berland, where he successfully started and led the firm’s Asia practice as Senior VP.

At Greenberg, Chen will spearhead global business and market development efforts, initially in Asia and traveling as needed for clients worldwide. Of these efforts, Anita Kanal, Head of Greenberg Asia, says, “Greenberg’s expansion into Greater China is in step with not only the increasing strategic importance of the region, but also its increasing complexity and acquisitive powers.”

Larry Schack, Greenberg’s Partner for Innovation and Insight, is enthusiastic about Chen’s hire. “His values and approach resonate strongly with Greenberg's goal of putting insights, data, and information design at the service of client business issues,” he says. According to Schack, Chen—along with the rest of the Greenberg team in the US and Asia—will help present clients with better choices for taking active control of the direction of their companies.

Chen brings a wealth of leadership and market research experience to Greenberg from his role as Vice President, Asia at Global Market Insite and positions at Thomson Reuters and National Bank of Australia. He graduated from Auckland University and received his Master of Commerce and Finance from University of New South Wales.

About Greenberg: Greenberg Brand Strategy is a leading strategic insights consultancy. Guided by a WholeHuman™ approach, Greenberg is recognized for integrating methods to produce holistic pictures of what motivates and inspires people and using that data to reveal opportunities for future growth.


Iwan Thomis, Chief Strategy Officer
Greenberg Brand Strategy